Fry's Food and Drug SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1438

SWOT Analysis of Fry's Food and Drug with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fry's Food and Drug

Parent Company

Kroger Co.


Supermarket Chain



Tagline/ Slogan

Your Best Buys Are Always At Fry's


Low-price items and a great shopping experience



Sells across all demographic segments

Target Group

The middle and higher-income markets


Positioned as a one-stop shopping concept on the lines of Walmart and Fred-Meyer stores

SWOT Analysis


1.Cost advantage due to economies of scale

2.Rapid Online growth is boosting sales through a new channel

3. Strong Market position in the US through over 100 locations

4. Strong brand image and Branding Strategies

6. Diverse Inventory of products attracts customers

7. Customer loyalty is high because of strong focus on good service

8. New focus on incorporating renewable energy in stores gives the brand a good image– in partnership with Strategic Solar Energy and



1. Food poisoning outbreak in one of its manufacturing plant highlighted poor regulation

2.Poor Control over vendors affect operations

3. Growing influence of Workforce unions is a concern


1. Innovation in supply chain technology

2. Product and services expansion

3 Increase emphasis on private label brands especially those owned by parent Kroger Co.

4. Partnership with other companies like “The Little Clinic” to offer new services

5. Distribution and national expansion

6. Adding new exclusive brands and products to improve sales

7. Improve its pharmacy services which are a big draw of customers


1. Intense Competition from existing retailers
2. Economic slowdown

3. Lower cost competitors or imports
4. Product substitution
5. Walmart, as a competitor penetrating the market with better global ties and cheaper substitute (imported) products

6. External Changes like changing tax policies, government regulations, etc.

7. Increasing labour costs



1. Fred-Meyer Stores

2. Walmart

The table above concludes the Fry's Food and Drug SWOT analysis along with its marketing and brand parameters.


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