L&L Hawaiian Barbecue SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1502
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SWOT Analysis of L&L Hawaiian Barbecue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

L&L Hawaiian Barbecue

Parent Company

L&L Franchise Inc.,

Category

Hawaiian theme restaurant

Sector

Food & Beverages

Tagline/ Slogan

The Original Hawaiian Barbecue!

USP

Hawaiian plate lunch

L&L Hawaiian Barbecue STP

Segment

Hawaiian culture enthusiasts

Target Group

Lower-Middle working demographic

Positioning

Using strong Hawaiian roots give customers an authentic Hawaiian taste and an authentic experience

L&L Hawaiian Barbecue SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of L&L Hawaiian Barbecue :

1. Asian and American fusion cuisine delicacies available
2. 200+ restaurants in US, New Zealand and Japan
3. Generous portions attract customers
4. Utilize positive associations of tourism, relaxation etc. with Hawaii

5. Hawaiian theme interiors adds to the ambience

6. Good online and social media presence

Weaknesses

1. Concept of Hawaiian barbeque is not fully understood
2. Limited brand awareness and lesser revenues compared to big food chains

Opportunities

1. Offer healthy alternatives such as salads
2. Introduce a dessert menu
3. Offer waiter service to differentiate from fast food

Threats

1. Smaller Hawaiian restaurants offering better hospitality
2. Menu is perceived as unhealthy
3. Limited size of segment

L&L Hawaiian Barbecue Competition

Competitors

Below are the 3 main L&L Hawaiian Barbecue competitors :

1. Truett’s Luau
2. Teri Hawaii
3. Bruddah’s


The brandguide table above concludes the L&L Hawaiian Barbecue SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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