L&L Hawaiian Barbecue SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1798

SWOT analysis of L&L Hawaiian Barbecue analyses the brand/company with its strengths, weaknesses, opportunities & threats. L&L Hawaiian Barbecue is one of the leading brands in the food & beverages sector. The table below also lists the top L&L Hawaiian Barbecue competitors and elaborates L&L Hawaiian Barbecue segmentation, targeting, positioning & USP.

L&L Hawaiian Barbecue

Parent Company

L&L Franchise Inc.,


Hawaiian theme restaurant


Food & Beverages

Tagline/ Slogan

The Original Hawaiian Barbecue!


Hawaiian plate lunch

L&L Hawaiian Barbecue STP


Hawaiian culture enthusiasts

Target Group

Lower-Middle working demographic


Using strong Hawaiian roots give customers an authentic Hawaiian taste and an authentic experience

L&L Hawaiian Barbecue SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of L&L Hawaiian Barbecue. Strengths are:

1. Asian and American fusion cuisine delicacies available
2. 200+ restaurants in US, New Zealand and Japan
3. Generous portions attract customers
4. Utilize positive associations of tourism, relaxation etc. with Hawaii

5. Hawaiian theme interiors adds to the ambience

6. Good online and social media presence


Here are the weaknesses in the L&L Hawaiian Barbecue SWOT Analysis:

1. Concept of Hawaiian barbeque is not fully understood
2. Limited brand awareness and lesser revenues compared to big food chains


Following are the Opportunities in L&L Hawaiian Barbecue SWOT Analysis:

1. Offer healthy alternatives such as salads
2. Introduce a dessert menu
3. Offer waiter service to differentiate from fast food


The threats in the SWOT Analysis of L&L Hawaiian Barbecue are as mentioned:

1. Smaller Hawaiian restaurants offering better hospitality
2. Menu is perceived as unhealthy
3. Limited size of segment

L&L Hawaiian Barbecue Competition


Below are the top 3 L&L Hawaiian Barbecue competitors:

1. Truett’s Luau
2. Teri Hawaii
3. Bruddah’s

The brandguide table above concludes the L&L Hawaiian Barbecue SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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