L&L Hawaiian Barbecue SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1587

SWOT Analysis of L&L Hawaiian Barbecue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

L&L Hawaiian Barbecue

Parent Company

L&L Franchise Inc.,


Hawaiian theme restaurant


Food & Beverages

Tagline/ Slogan

The Original Hawaiian Barbecue!


Hawaiian plate lunch

L&L Hawaiian Barbecue STP


Hawaiian culture enthusiasts

Target Group

Lower-Middle working demographic


Using strong Hawaiian roots give customers an authentic Hawaiian taste and an authentic experience

L&L Hawaiian Barbecue SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of L&L Hawaiian Barbecue :

1. Asian and American fusion cuisine delicacies available
2. 200+ restaurants in US, New Zealand and Japan
3. Generous portions attract customers
4. Utilize positive associations of tourism, relaxation etc. with Hawaii

5. Hawaiian theme interiors adds to the ambience

6. Good online and social media presence


1. Concept of Hawaiian barbeque is not fully understood
2. Limited brand awareness and lesser revenues compared to big food chains


1. Offer healthy alternatives such as salads
2. Introduce a dessert menu
3. Offer waiter service to differentiate from fast food


1. Smaller Hawaiian restaurants offering better hospitality
2. Menu is perceived as unhealthy
3. Limited size of segment

L&L Hawaiian Barbecue Competition


Below are the 3 main L&L Hawaiian Barbecue competitors :

1. Truett’s Luau
2. Teri Hawaii
3. Bruddah’s

The brandguide table above concludes the L&L Hawaiian Barbecue SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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