Logan’s Roadhouse SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1528

SWOT Analysis of Logan’s Roadhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Logan’s Roadhouse

Parent Company

Kelso & Company




Food & Beverages

Tagline/ Slogan

Where Steak Rules the Road


Wood fire grilled steaks

Logan’s Roadhouse STP


American Traditionalists

Target Group

Middle income adults


Signature roadhouse experience

Logan’s Roadhouse SWOT Analysis


1. Famous Wood fire grilled steaks
2. Innovative Made from Scratch recipes
3. Free buckets of peanuts at every table
4. Retro style and locally inspired decorations

5. Extensive alcohol menu adds more offerings

6. Good online and media presence is an added advantage


1. Less market share as compared to big food chains across the world
2. Lack of strong differentiator from competitors
3. Perceived as copy/imitation of other competitors


1. Involvement with the community to improve brand perceptions
2. Establish a theme besides being just a steakhouse
3. Leverage on the good customer service


1. Strong well established competitors
2. Has been resold multiple times. Needs financial stability
3. Steakhouses are offering entertainment with Bar&Grill

Logan’s Roadhouse Competition


1. Texas Roadhouse
2. Outback
3. Chili’s



The brandguide table above concludes the Logan’s Roadhouse SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Logan’s Roadhouse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: