Logan’s Roadhouse SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1719

SWOT Analysis of Logan’s Roadhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Logan’s Roadhouse

Parent Company

Kelso & Company




Food & Beverages

Tagline/ Slogan

Where Steak Rules the Road


Wood fire grilled steaks

Logan’s Roadhouse STP


American Traditionalists

Target Group

Middle income adults


Signature roadhouse experience

Logan’s Roadhouse SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Logan’s Roadhouse :

1. Logan’s Roadhouse is famous Wood fire grilled steaks
2. Innovative Made from Scratch recipes
3. Free buckets of peanuts at every table
4. Retro style and locally inspired decorations adds to the ambience of Logan’s Roadhouse

5. Extensive beverage menu adds more offerings

6. Good online and media presence of Logan’s Roadhouse is an added advantage


1. Less market share as compared to big food chains across the world
2. Lack of strong differentiator from competitors
3. Perceived as copy/imitation of other competitors


1. Involvement with the community to improve brand perceptions
2. Establish a theme besides being just a steakhouse
3. Logan’s Roadhouse can leverage on the good customer service


1. Strong well established competitors
2. Has been resold multiple times. Needs financial stability
3. Steakhouses are offering entertainment with Bar&Grill

Logan’s Roadhouse Competition


Below are the 10 main Logan’s Roadhouse competitors :

1. KFC

2. Pizza Hut

3. Dominos

4. Subway

5. Burger King

6. Smokin Joes Pizza

7. Taco Bell

8. Papa John's Pizza

9. T.G.I. Fridays

10. Texas Roadhouse

The brandguide table above concludes the Logan’s Roadhouse SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Logan’s Roadhouse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: