Maggiano’s Little Italy SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Maggiano’s Little Italy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maggiano’s Little Italy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maggiano’s Little Italy to benchmark its business & performance as compared to the competitors and industry. Maggiano’s Little Italy is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maggiano’s Little Italy competitors and includes Maggiano’s Little Italy target market, segmentation, positioning & Unique Selling Proposition (USP).

Maggiano’s Little Italy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maggiano’s Little Italy Brand Analysis
Parent Company

Brinker International Inc.,


Italian-American casual dining


Food & Beverages

Tagline/ Slogan

It’s all about family and great food


Classic and contemporary Italian-American recipes

Maggiano’s Little Italy STP
Maggiano’s Little Italy Segmentation

Italian food enthusiasts

Maggiano’s Little Italy Target Market

Middle income families and adults

Maggiano’s Little Italy Positioning

Re-creating the classic pre-World War II dinner house featuring family size portions

Maggiano’s Little Italy SWOT Analysis
Maggiano’s Little Italy Strengths

Below are the Strengths in the SWOT Analysis of Maggiano’s Little Italy:

1. Regularly offers Chef special dishes available at over 50 locations
2. Good variety in all three courses of a meal
3. Large selection of wines and its own private label, Salute Amico
4. Banquet spaces for special occasions

5. Food made from scratch daily and Take-out and delivery service

6. Online and social media presence

Maggiano’s Little Italy Weaknesses

Here are the weaknesses in the Maggiano’s Little Italy SWOT Analysis:

1. Service at the restaurants doesn’t compare to those at big hotel chains and food chains

2. Less brand awareness means limited revenues and low market share

Maggiano’s Little Italy Opportunities

Following are the Opportunities in Maggiano’s Little Italy SWOT Analysis:

1. Have more sales promotions
2. Introduce a breakfast menu
3. Improve quality of beverages to be at par with the food

Maggiano’s Little Italy Threats

The threats in the SWOT Analysis of Maggiano’s Little Italy are as mentioned:

1. Franchises are geographically spread out without a strong base
2. Competition from specialty restaurants, especially pizzerias
3. No specific signature items on the menu

Maggiano’s Little Italy Competition

Below are the top 3 Maggiano’s Little Italy competitors:

1. Olive Garden
2. Romano’s Macaroni Grill
3. Carrabas



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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