Maggiano’s Little Italy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Maggiano’s Little Italy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Maggiano’s Little Italy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maggiano’s Little Italy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Maggiano’s Little Italy is one of the leading brands in the food & beverages sector.

The article below lists the Maggiano’s Little Italy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Maggiano’s Little Italy SWOT Analysis:

SWOT Analysis of Maggiano’s Little Italy

For Maggiano’s Little Italy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Maggiano’s Little Italy Strengths

The strengths of Maggiano’s Little Italy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Maggiano’s Little Italy :

1. Regularly offers Chef special dishes available at over 50 locations
2. Good variety in all three courses of a meal
3. Large selection of wines and its own private label, Salute Amico
4. Banquet spaces for special occasions

5. Food made from scratch daily and Take-out and delivery service

6. Online and social media presence

Maggiano’s Little Italy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Maggiano’s Little Italy SWOT Analysis:

1. Service at the restaurants doesn’t compare to those at big hotel chains and food chains

2. Less brand awareness means limited revenues and low market share

Maggiano’s Little Italy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Maggiano’s Little Italy SWOT Analysis:

1. Have more sales promotions
2. Introduce a breakfast menu
3. Improve quality of beverages to be at par with the food

Maggiano’s Little Italy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Maggiano’s Little Italy are as mentioned:

1. Franchises are geographically spread out without a strong base
2. Competition from specialty restaurants, especially pizzerias
3. No specific signature items on the menu

Maggiano’s Little Italy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Maggiano’s Little Italy:

1. Olive Garden
2. Romano’s Macaroni Grill
3. Carrabas

Hence this concludes the Maggiano’s Little Italy SWOT analysis.

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About Maggiano’s Little Italy

Maggiano’s Little Italy Overview
Parent Company

Brinker International Inc.,


Italian-American casual dining


Food & Beverages

Tagline/ Slogan

It’s all about family and great food


Classic and contemporary Italian-American recipes

Maggiano’s Little Italy STP

Italian food enthusiasts

Target Market

Middle income families and adults


Re-creating the classic pre-World War II dinner house featuring family size portions



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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