Maggiano’s Little Italy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3437

SWOT analysis of Maggiano’s Little Italy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maggiano’s Little Italy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maggiano’s Little Italy to benchmark its business & performance as compared to the competitors and industry. Maggiano’s Little Italy is one of the leading brands in the food & beverages sector. The table below also lists the top Maggiano’s Little Italy competitors and elaborates Maggiano’s Little Italy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maggiano’s Little Italy SWOT, Competitors, Marketing STP & Brand analysis Table
Maggiano’s Little Italy Brand Analysis
Parent Company

Brinker International Inc.,


Italian-American casual dining


Food & Beverages

Tagline/ Slogan

It’s all about family and great food


Classic and contemporary Italian-American recipes

Maggiano’s Little Italy STP

Italian food enthusiasts

Target Group

Middle income families and adults


Re-creating the classic pre-World War II dinner house featuring family size portions

Maggiano’s Little Italy SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maggiano’s Little Italy. Strengths are:

1. Regularly offers Chef special dishes available at over 50 locations
2. Good variety in all three courses of a meal
3. Large selection of wines and its own private label, Salute Amico
4. Banquet spaces for special occasions

5. Food made from scratch daily and Take-out and delivery service

6. Online and social media presence


Here are the weaknesses in the Maggiano’s Little Italy SWOT Analysis:

1. Service at the restaurants doesn’t compare to those at big hotel chains and food chains

2. Less brand awareness means limited revenues and low market share


Following are the Opportunities in Maggiano’s Little Italy SWOT Analysis:

1. Have more sales promotions
2. Introduce a breakfast menu
3. Improve quality of beverages to be at par with the food


The threats in the SWOT Analysis of Maggiano’s Little Italy are as mentioned:

1. Franchises are geographically spread out without a strong base
2. Competition from specialty restaurants, especially pizzerias
3. No specific signature items on the menu

Maggiano’s Little Italy Competition

Below are the top 3 Maggiano’s Little Italy competitors:

1. Olive Garden
2. Romano’s Macaroni Grill
3. Carrabas



The brandguide table above concludes the Maggiano’s Little Italy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maggiano’s Little Italy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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