Maggiano’s Little Italy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2094

SWOT Analysis of Maggiano’s Little Italy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maggiano’s Little Italy

Parent Company

Brinker International Inc.,


Italian-American casual dining



Tagline/ Slogan

It’s all about family and great food


Classic and contemporary Italian-American recipes



Italian food enthusiasts

Target Group

Middle income families and adults


Re-creating the classic pre-World War II dinner house featuring family size portions

SWOT Analysis


1. Regularly offers Chef special dishes available at over 50 locations
2. Good variety in all three courses of a meal
3. Large selection of wines and its own private label, Salute Amico
4. Banquet spaces for special occasions

5. Food made from scratch daily and Take-out and delivery service

6. Online and social media presence


1. Service at the restaurants doesn’t compare to those at big hotel chains and food chains

2. Less brand awareness means limited revenues and low market share


1. Have more sales promotions
2. Introduce a breakfast menu
3. Improve quality of beverages to be at par with the food


1. Franchises are geographically spread out without a strong base
2. Competition from specialty restaurants, especially pizzerias
3. No specific signature items on the menu



1. Olive Garden
2. Romano’s Macaroni Grill
3. Carrabas



The table above concludes the Maggiano’s Little Italy SWOT analysis along with its marketing and brand parameters.


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