Miller’s Ale House SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1614

SWOT Analysis of Miller’s Ale House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Miller’s Ale House

Parent Company

Miller's Ale House Management, Inc.


Casual dining


Food & Beverages

Tagline/ Slogan

A Reel Great Place to Catch a Good Time!


Full-service bar featuring wine, liquor and over 75 varieties of beer.

Miller’s Ale House STP


American Traditionalists

Target Group

Middle income American youth


The ideal meeting ground for friends and family

Miller’s Ale House SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Miller’s Ale House :

1. High brand recall in Florida region
2. Live entertainment and large screen TVs
3. Engages actively with the community
4. Signature dishes World Famous Zingers and Captain Jack’s buried treassure

5. Atmosphere of neighbourhood family restaurant

6. Spacious interiors adds to the ambience to the locations


1. No specific theme running through the menu
2. No company or brand level presence on social media
3. Concentrated in Florida region means less geographic reach


1. Brand needs to be advertised on local print and television
2. Service quality needs to be improved
3. Room for geographical expansion


1. Stiff competition from themed restaurants such as sports bars
2. Will not be able to compete on price with large chain restaurants
3. Disposable income of target group is low

Miller’s Ale House Competition


Below are the 3 main Miller’s Ale House competitors :

1. Applebee’s
2. Chili’s
3. Outback Steakhouse


The brandguide table above concludes the Miller’s Ale House SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Miller’s Ale House. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: