SWOT analysis of Mrs. Fields analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mrs. Fields SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mrs. Fields to benchmark its business & performance as compared to the competitors and industry. Mrs. Fields is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mrs. Fields competitors and includes Mrs. Fields target market, segmentation, positioning & Unique Selling Proposition (USP).
Mrs. Fields Brand Analysis | |
---|---|
Parent Company |
Z Capital and Carlyle Group |
Category |
Snack foods retail |
Sector | |
Tagline/ Slogan |
Give the Gift of Cookies |
USP |
Gourmet cookies, brownies and gifts |
Mrs. Fields STP | |
Mrs. Fields Segmentation |
Occasions of gifting |
Mrs. Fields Target Market |
Lower-Middle income people of all ages |
Mrs. Fields Positioning |
Gourmet cookies and brownies in fantastic gifts and gift baskets to share with your family, friends, and business associates! |
Mrs. Fields SWOT Analysis | |
Mrs. Fields Strengths |
Below are the Strengths in the SWOT Analysis of Mrs. Fields: 1. High brand recognition and good product quality 5. Over 4000 people are employed with the organisation 6. Loyal customer base due to its excellence |
Mrs. Fields Weaknesses |
Here are the weaknesses in the Mrs. Fields SWOT Analysis: 1. Low media presence compared to bigger players |
Mrs. Fields Opportunities |
Following are the Opportunities in Mrs. Fields SWOT Analysis: 1. Collaborate with TCBY to become a complete dessert place |
Mrs. Fields Threats |
The threats in the SWOT Analysis of Mrs. Fields are as mentioned: 1. Highly competitive category |
Mrs. Fields Competition | |
Competitors |
Below are the top 3 Mrs. Fields competitors: 1. Chips Ahoy |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mrs. Fields. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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