Old Country Buffet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Old Country Buffet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Old Country Buffet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Country Buffet to benchmark its business & performance as compared to the competitors and industry. Old Country Buffet is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Old Country Buffet competitors and includes Old Country Buffet target market, segmentation, positioning & Unique Selling Proposition (USP).

Old Country Buffet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Old Country Buffet Brand Analysis
Parent Company

Ovation Brands


American Buffet restaurants


Food & Beverages

Tagline/ Slogan

Made for family


Variety of grilled dishes

Old Country Buffet STP
Old Country Buffet Segmentation

American Traditionalists

Old Country Buffet Target Market

Lower-Middle income American families

Old Country Buffet Positioning

High quality food at affordable prices in a family friendly atmosphere

Old Country Buffet SWOT Analysis
Old Country Buffet Strengths

Below are the Strengths in the SWOT Analysis of Old Country Buffet:

1. Extensive menu for breakfast, lunch and dinner
2. Family friendly ambience
3. Affordable prices and Fresh salad bar

4. Regionally a well renowned brand in the restaurant business

5. In house mascot “O.C Bee” for greeting guests

6. 160+ locations throughout the United States

Old Country Buffet Weaknesses

Here are the weaknesses in the Old Country Buffet SWOT Analysis:

1. Alternatively known as Hometown Buffet in some places
2. Less brand awareness means less market share
3. Inconsistent waiter service is a concern
4. Overcrowding and long waiting times

Old Country Buffet Opportunities

Following are the Opportunities in Old Country Buffet SWOT Analysis:

1. Introduce chef specialty and signature dishes
2. Healthier menu
3. Associate and engage with the community

Old Country Buffet Threats

The threats in the SWOT Analysis of Old Country Buffet are as mentioned:

1. Highly competitive category
2. Price competition will drive down profits
3. Lack of differentiation

Old Country Buffet Competition

Below are the top 3 Old Country Buffet competitors:

1. Golden Corral
2. Olive Garden
3. Great American Steak and Buffet



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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