Old Country Buffet SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1936
Advertisements

SWOT Analysis of Old Country Buffet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Country Buffet

Parent Company

Ovation Brands

Category

American Buffet restaurants

Sector

Restaurants

Tagline/ Slogan

Made for family

USP

Variety of grilled dishes

STP

Segment

American Traditionalists

Target Group

Lower-Middle income American families

Positioning

High quality food at affordable prices in a family friendly atmosphere

SWOT Analysis

Strengths

1. Extensive menu for breakfast, lunch and dinner
2. Family friendly ambience
3. Affordable prices and Fresh salad bar

4. Regionally a well renowned brand in the restaurant business

5. In house mascot “O.C Bee” for greeting guests

6. 160+ locations throughout the United States

Weaknesses

1. Alternatively known as Hometown Buffet in some places
2. Less brand awareness means less market share
3. Inconsistent waiter service is a concern
4. Overcrowding and long waiting times

Opportunities

1. Introduce chef specialty and signature dishes
2. Healthier menu
3. Associate and engage with the community

Threats

1. Highly competitive category
2. Price competition will drive down profits
3. Lack of differentiation

Competition

Competitors

1. Golden Corral
2. Olive Garden
3. Great American Steak and Buffet

 

 

The table above concludes the Old Country Buffet SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Old Country Buffet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: