Old Country Buffet SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3055

SWOT analysis of Old Country Buffet analyses the brand/company with its strengths, weaknesses, opportunities & threats. Old Country Buffet is one of the leading brands in the food & beverages sector. The table below also lists the top Old Country Buffet competitors and elaborates Old Country Buffet segmentation, targeting, positioning & USP.

Old Country Buffet

Parent Company

Ovation Brands


American Buffet restaurants


Food & Beverages

Tagline/ Slogan

Made for family


Variety of grilled dishes

Old Country Buffet STP


American Traditionalists

Target Group

Lower-Middle income American families


High quality food at affordable prices in a family friendly atmosphere

Old Country Buffet SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Old Country Buffet. Strengths are:

1. Extensive menu for breakfast, lunch and dinner
2. Family friendly ambience
3. Affordable prices and Fresh salad bar

4. Regionally a well renowned brand in the restaurant business

5. In house mascot “O.C Bee” for greeting guests

6. 160+ locations throughout the United States


Here are the weaknesses in the Old Country Buffet SWOT Analysis:

1. Alternatively known as Hometown Buffet in some places
2. Less brand awareness means less market share
3. Inconsistent waiter service is a concern
4. Overcrowding and long waiting times


Following are the Opportunities in Old Country Buffet SWOT Analysis:

1. Introduce chef specialty and signature dishes
2. Healthier menu
3. Associate and engage with the community


The threats in the SWOT Analysis of Old Country Buffet are as mentioned:

1. Highly competitive category
2. Price competition will drive down profits
3. Lack of differentiation

Old Country Buffet Competition


Below are the top 3 Old Country Buffet competitors:

1. Golden Corral
2. Olive Garden
3. Great American Steak and Buffet



The brandguide table above concludes the Old Country Buffet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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