Old Country Buffet SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Old Country Buffet SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Old Country Buffet, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Country Buffet to benchmark its business & performance as compared to the competitors, and make strategic improvements. Old Country Buffet is one of the leading brands in the food & beverages sector.

The article below lists the Old Country Buffet SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Old Country Buffet SWOT Analysis:

SWOT Analysis of Old Country Buffet

For Old Country Buffet, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Old Country Buffet Strengths

The strengths of Old Country Buffet looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Old Country Buffet :

1. Extensive menu for breakfast, lunch and dinner
2. Family friendly ambience
3. Affordable prices and Fresh salad bar

4. Regionally a well renowned brand in the restaurant business

5. In house mascot “O.C Bee” for greeting guests

6. 160+ locations throughout the United States

Old Country Buffet Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Old Country Buffet SWOT Analysis:

1. Alternatively known as Hometown Buffet in some places
2. Less brand awareness means less market share
3. Inconsistent waiter service is a concern
4. Overcrowding and long waiting times

Old Country Buffet Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Old Country Buffet SWOT Analysis:

1. Introduce chef specialty and signature dishes
2. Healthier menu
3. Associate and engage with the community

Old Country Buffet Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Old Country Buffet are as mentioned:

1. Highly competitive category
2. Price competition will drive down profits
3. Lack of differentiation

Old Country Buffet Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Old Country Buffet:

1. Golden Corral
2. Olive Garden
3. Great American Steak and Buffet

Hence this concludes the Old Country Buffet SWOT analysis.

Continue reading more about the brand/company.

About Old Country Buffet

Old Country Buffet Overview
Parent Company

Ovation Brands


American Buffet restaurants


Food & Beverages

Tagline/ Slogan

Made for family


Variety of grilled dishes

Old Country Buffet STP

American Traditionalists

Target Market

Lower-Middle income American families


High quality food at affordable prices in a family friendly atmosphere



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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