Old Country Buffet SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Old Country Buffet analyses the brand by its strengths, weaknesses, opportunities & threats. In Old Country Buffet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Country Buffet to benchmark its business & performance as compared to the competitors. Old Country Buffet is one of the leading brands in the food & beverages sector.

The table below lists the Old Country Buffet SWOT (Strengths, Weaknesses, Opportunities, Threats), top Old Country Buffet competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Old Country Buffet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Old Country Buffet Brand Analysis
Parent Company

Ovation Brands


American Buffet restaurants


Food & Beverages

Tagline/ Slogan

Made for family


Variety of grilled dishes

Old Country Buffet STP

American Traditionalists

Target Group

Lower-Middle income American families


High quality food at affordable prices in a family friendly atmosphere

SWOT Analysis of Old Country Buffet
Old Country Buffet Strengths

Below are the Strengths in the SWOT Analysis of Old Country Buffet:

1. Extensive menu for breakfast, lunch and dinner
2. Family friendly ambience
3. Affordable prices and Fresh salad bar

4. Regionally a well renowned brand in the restaurant business

5. In house mascot “O.C Bee” for greeting guests

6. 160+ locations throughout the United States

Old Country Buffet Weaknesses

Here are the weaknesses in the Old Country Buffet SWOT Analysis:

1. Alternatively known as Hometown Buffet in some places
2. Less brand awareness means less market share
3. Inconsistent waiter service is a concern
4. Overcrowding and long waiting times

Old Country Buffet Opportunities

Following are the Opportunities in Old Country Buffet SWOT Analysis:

1. Introduce chef specialty and signature dishes
2. Healthier menu
3. Associate and engage with the community

Old Country Buffet Threats

The threats in the SWOT Analysis of Old Country Buffet are as mentioned:

1. Highly competitive category
2. Price competition will drive down profits
3. Lack of differentiation

Old Country Buffet Competition
Old Country Buffet Competitors

Below are the top 3 competitors of Old Country Buffet:

1. Golden Corral
2. Olive Garden
3. Great American Steak and Buffet



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Old Country Buffet. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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