Papa Gino’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1676

SWOT Analysis of Papa Gino’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Papa Gino’s

Parent Company

Papa Gino's Holdings Corporation, LLC





Tagline/ Slogan

Let’s Eat; Pizza at its best


American style pizzas



Italian food enthusiasts

Target Group

Lower-Middle income groups of all ages


New England’s best pizza

SWOT Analysis


1. Specializes in American style pizza
2. Variety of dishes including pastas, subs, salads and appetizers
3. High brand recall in state of Massachusetts
4. 200+ locations in Northeastern United States

5. Association with local sportspersons and sportsteams

6. Advertising on TV media adds value


1. Intense competition means less market share growth
2. Often confused with Papa John’s which leads to loss of customers
3. No strong differentiator in terms of signature dishes


1. Introduce desserts and beverages
2. Engage with community in Massachusetts state
3. Increase active online presence


1. Highly competitive category
2. Threat from specialty family style pizzerias
3. Perception of pizzas as unhealthy food



1. Papa John’s
2. Pizza Hut
3. Gatti’s Pizza


The table above concludes the Papa Gino’s SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Papa Gino’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: