Red Hot & Blue SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 723

SWOT Analysis of Red Hot & Blue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Hot & Blue

Parent Company

Privately owned by John Walker and Randy McCann


Barbeque and Grill chains



Tagline/ Slogan

Pigs, Pork and Blues


Memphis style barbeque



American Barbeque lovers

Target Group

Middle income American traditionalists


Blues themed restaurant with southern hospitality

SWOT Analysis


1. Barbeque is a popular style in Southern United States
2. Blues themed restaurants adds to creative ambience
3. Understanding of local tastes is good
4. Patriotic associations with the brand name

5. Use of authentic barbeque grills at 30+ locations in US

6. Southern hospitality and friendly customer service


1. Limited geographic reach compared to big international brands
2. Not perceived as providing value for money
3. Low brand awareness due to weak online presence


1. Provide live entertainment in tune with blues theme
2. Introduce a healthy menu
3. Expand beyond Southern USA


1. Rising cost of fresh ingredients
2. Price competition from bigger barbeque chains
3. Unfavourable attitudes toward pork and barbeque



1. Chilli’s
2. Virginia Barbeque
3. Jim N Nick’s BBQ


The table above concludes the Red Hot & Blue SWOT analysis along with its marketing and brand parameters.


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