Romano’s Macaroni Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1869

SWOT Analysis of Romano’s Macaroni Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Romano’s Macaroni Grill

Parent Company

Ignite Restaurant Group


Casual dining Italian American chains


Food & Beverages

Tagline/ Slogan

Something New. Something Classic.


Expertly handcrafted rustic dishes and Italian classics

Romano’s Macaroni Grill STP


Italian food lovers

Target Group

Middle income urban adults


Traditional and yet contemporary Italian food

Romano’s Macaroni Grill SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Romano’s Macaroni Grill :

1. Contemporary Italian cuisine popular among customers
2. Uniquely themed tables at restaurants
3. 200+ locations around the world
4. Open kitchen shows transparency and hygiene

5. Strong online presence adds to customer experience

6. Rich and flavourful wines


1. Not affordable to everyone means less word of mouth
2. Despite very high quality, limited locations means less market share


1. Introduce chef specialty dishes
2. Expand and establish presence across the country
3. Improve dessert menu


1. Competition from large chain Italian restaurants, especially pizzerias
2. High cost of operations due to use of fresh ingredients
3. Lack of strong differentiating factor

Romano’s Macaroni Grill Competition


Below are the 3 main Romano’s Macaroni Grill competitors :

1. Maggiano’s Little Italy
2. Chilli’s
3. Olive Garden



The brandguide table above concludes the Romano’s Macaroni Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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