Romano’s Macaroni Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1397

SWOT Analysis of Romano’s Macaroni Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Romano’s Macaroni Grill

Parent Company

Ignite Restaurant Group


Casual dining Italian American chains



Tagline/ Slogan

Something New. Something Classic.


Expertly handcrafted rustic dishes and Italian classics



Italian food lovers

Target Group

Middle income urban adults


Traditional and yet contemporary Italian food

SWOT Analysis


1. Contemporary Italian cuisine popular among customers
2. Uniquely themed tables at restaurants
3. 200+ locations around the world
4. Open kitchen shows transparency and hygiene

5. Strong online presence adds to customer experience

6. Rich and flavourful wines


1. Not affordable to everyone means less word of mouth
2. Despite very high quality, limited locations means less market share


1. Introduce chef specialty dishes
2. Expand and establish presence across the country
3. Improve dessert menu


1. Competition from large chain Italian restaurants, especially pizzerias
2. High cost of operations due to use of fresh ingredients
3. Lack of strong differentiating factor



1. Maggiano’s Little Italy
2. Chilli’s
3. Olive Garden



The table above concludes the Romano’s Macaroni Grill SWOT analysis along with its marketing and brand parameters.


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