Seasons52 SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1035

SWOT Analysis of Seasons52 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Darden Restaurants, Inc.


Casual dining



Tagline/ Slogan

Come see what’s fresh today


Seasonal menu



People looking for sophisticated dining experience

Target Group

Middle income urban families and couples


Seasonally inspired menu in a sophisticated atmosphere

SWOT Analysis


1. Innovative new brand concept
2. Seasonally relevant and changing menu
3. Award winning international wine list
4. Low calorie options attract healthy customers

5. Use of fresh ingredients shows good hygiene levels

6. Experienced sommeliers and waiters


1. Despite good quality, overall brand awareness is restricted
2. Less market share and high brand switching as low differentiation
3. Innovative new concept needs to be advertised more


1. Expand into more states; at least one restaurant per state
2. More promotional offers to attract customers
3. Offer live music and entertainment to waiting guests


1. Struggling economy might limit buying power of consumers
2. Concept can easily be copied by other restaurant chains
3. No signature dishes that are available all the time



1. Olive Garden
2. Red Lobster
3. The Capital Grille



The table above concludes the Seasons52 SWOT analysis along with its marketing and brand parameters.


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