Skyline Chili SWOT Analysis, USP & Competitors

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SWOT Analysis of Skyline Chili with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skyline Chili

Parent Company

Skyline Chili, Inc.


Chili restaurants



Tagline/ Slogan

Feeling good, It’s Skyline Time


Cincinnati style chilli



Chilli sauce lovers

Target Group

Lower-middle income families


Authentic Greek restaurant with family friendly atmosphere

SWOT Analysis


1. Official chili of many local professional sports teams and venues
2. Different from regular chilli
3. Secret family recipe that remains a trade secret
4. Authentic Greek cuisine

5. 120+ restaurants in a few states across the US

6. High brand recall in Ohio state


1. Menu needs to be updated
2. Limited geographic reach means less market share
3. Less brand awareness due to weak online presence


1. Expand beyond existing states to metro cities
2. Advertise on print and TV emphasizing legacy of the brand
3. Introduce contemporary dishes to the menu


1. Price competition from chain restaurants
2. Changing consumer tastes might not connect with an age old recipe
3. Chili being perceived as an unhealthy sauce



1. Chili’s
2.TGI Friday’s
3. Gold Star Chili


The table above concludes the Skyline Chili SWOT analysis along with its marketing and brand parameters.


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