Skyline Chili SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2735

SWOT analysis of Skyline Chili analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skyline Chili SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skyline Chili to benchmark its business & performance as compared to the competitors and industry. Skyline Chili is one of the leading brands in the food & beverages sector. The table below also lists the top Skyline Chili competitors and elaborates Skyline Chili market segmentation, target group, positioning & Unique Selling Proposition (USP).

Skyline Chili SWOT, Competitors, Marketing STP & Brand analysis Table

Skyline Chili

Parent Company

Skyline Chili, Inc.

Category

Chili restaurants

Sector

Food & Beverages

Tagline/ Slogan

Feeling good, It’s Skyline Time

USP

Cincinnati style chilli

Skyline Chili STP
Segment

Chilli sauce lovers

Target Group

Lower-middle income families

Positioning

Authentic Greek restaurant with family friendly atmosphere

Skyline Chili SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skyline Chili. Strengths are:

1. Official chili of many local professional sports teams and venues
2. Different from regular chilli
3. Secret family recipe that remains a trade secret
4. Authentic Greek cuisine

5. 120+ restaurants in a few states across the US

6. High brand recall in Ohio state

Weaknesses

Here are the weaknesses in the Skyline Chili SWOT Analysis:

1. Menu needs to be updated
2. Limited geographic reach means less market share
3. Less brand awareness due to weak online presence

Opportunities

Following are the Opportunities in Skyline Chili SWOT Analysis:

1. Expand beyond existing states to metro cities
2. Advertise on print and TV emphasizing legacy of the brand
3. Introduce contemporary dishes to the menu

Threats

The threats in the SWOT Analysis of Skyline Chili are as mentioned:

1. Price competition from chain restaurants
2. Changing consumer tastes might not connect with an age old recipe
3. Chili being perceived as an unhealthy sauce

Skyline Chili Competition
Competitors

Below are the top 3 Skyline Chili competitors:

1. Chili’s
2.TGI Friday’s
3. Gold Star Chili

 

The brandguide table above concludes the Skyline Chili SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skyline Chili. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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