Green Mill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 873

SWOT Analysis of Green Mill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Green Mill

Parent Company

Privately owned by Paul Dzubnar


Pizza chain



Tagline/ Slogan

Minnesota’s most awarded pizza


Chicago style deep dish pizza



Pizza lovers

Target Group

Middle income group in Minnesota and Wisconsin


Local pizza restaurant and bar for American Northerners

SWOT Analysis


1. Winner of multiple awards in the state of Minnesota for their pizzas
2. Locally sourced fresh ingredients
3. Dishes made from scratch everyday
4. Advertise on local television

5. Combination of classic and exclusive dishes

6. Kids and family friendly atmosphere and menu


1. Prices are on the higher side means less customers
2. Known primarily for pizzas and there is no differentiation

3. Brand awareness is quite less compared to big food chains


1. Open more branches in surrounding states
2. Increase use of social media
3. More happy hours to attract price sensitive customers


1. Competition from nationwide pizza chains
2. High operational costs from using fresh ingredients
3. Lack of healthy options on the menu



1. Pizza Hut
2. Casey's Carry Out Pizza
3. Papa Murphy's Take 'n' Bake Pizza


The table above concludes the Green Mill SWOT analysis along with its marketing and brand parameters.


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