The Old Spaghetti Factory SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2241

SWOT Analysis of The Old Spaghetti Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Old Spaghetti Factory

Parent Company

OSF International


Italian Style chain


Food & Beverages

Tagline/ Slogan

The complete Meal since 1969


Old style decor

The Old Spaghetti Factory STP


Italian food lovers

Target Group

Lower-Middle income groups across ages


Family owned restaurant in a unique setting

The Old Spaghetti Factory SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Old Spaghetti Factory :

1. Unique décor; Signature streetcar in middle of the restaurant
2. Age old brand; high brand recognition
3. Exclusive kids and senior menu
4. Gluten free menu is a good option for customers
5. Family owned small restaurant feel
6. Strong online presence adds value


1. Low brand recall
2. Revenues are lower than global food chains


1. Advertise on television and social media
2. Contribute to the community to improve brand image
3. Increase number of locations in all states


1. Changing preferences of consumers towards Italian food
2. Competition from generic Italian restaurant chains
3. No strong differentiator apart from decor

The Old Spaghetti Factory Competition


Below are the 3 main The Old Spaghetti Factory competitors :

1. Olive Garden
2. Maggiano’s Little Italy
3. Romano’s Macaroni Grill



The brandguide table above concludes the The Old Spaghetti Factory SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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