Taco Mayo SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1564

SWOT Analysis of Taco Mayo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Mayo

Parent Company

Taco Mayo Franchise Systems, Inc


Mexican-American fast food chain


Food & Beverages

Tagline/ Slogan

An Attitude for Great Mexican Food


Quality Tex-Mex cuisine

Taco Mayo STP


Mexican food enthusiasts

Target Group

Lower-Middle income group in Oklahoma and surrounding states


Fresh quality Tex-Mex food fast food style

Taco Mayo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco Mayo :

1. Strong entrepreneurial culture of founders
2. High customer retention due to many initiatives
3. Strong presence in state of Oklahoma and having 80+ locations
4. Provide nutritional information on menu

5. Creative TV advertisements

6. Affordable value meals and also high quality


1. Very weak online presence
2. Concentrated in few states in USA is a concern

3. Compared to big food chains, less revenues and low market share


1. Introduce signature dishes exclusive to Taco Mayo
2. Customize menu to local tastes
3. Effective use of social media can improve brand recognition


1. Highly competitive category
2. No strong USP or differentiating factor
3. Perception of Tex-Mex as unhealthy cheap food

Taco Mayo Competition


Below are the 3 main Taco Mayo competitors :

1. Chiptole
2. Del Taco
3. Taco Bell


The brandguide table above concludes the Taco Mayo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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