Tony Roma’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3057

SWOT Analysis of Tony Roma’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tony Roma’s

Parent Company



Casual dining chain


Food & Beverages

Tagline/ Slogan

Famous for Ribs


Baby-back ribs

Tony Roma’s STP


Traditional American steak enthusiasts

Target Group

Middle income families


The Best BBQ Ribs in America

Tony Roma’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tony Roma’s :

1. Pioneer of baby back ribs
2. Award winning dishes based on BBQ ribs
3. Frozen meals and barbeque sauce sold in supermarkets
4. Advertisement  on television enhanced brand awareness

5. 250+ locations in 25+ countries

6. Adapted menu to international markets; use of halal meat etc.


1. Average levels of customer service compared to big hotel chains
2. Limited drink menu can be a concern for a few customers
3. Weak online and social media presence


1. Expansion into emerging markets
2. Introduce healthy salads as accompaniments
3. Expand drinks and dessert menu to complete the dining experience


1. Rising operational costs associated with meats
2. Perception of steaks as unhealthy and fattening food
3. Mature product market for steaks

Tony Roma’s Competition


Below are the 3 main Tony Roma’s competitors :

1. Outback Steakhouse
2. Texas Steakhouse
3. Longhorn Steakhouse


The brandguide table above concludes the Tony Roma’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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