Tony Roma’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Tony Roma’s SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tony Roma’s, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tony Roma’s to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tony Roma’s is one of the leading brands in the food & beverages sector.

The article below lists the Tony Roma’s SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tony Roma’s SWOT Analysis:

SWOT Analysis of Tony Roma’s

For Tony Roma’s, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tony Roma’s Strengths

The strengths of Tony Roma’s looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tony Roma’s :

1. Pioneer of baby back ribs
2. Award winning dishes based on BBQ ribs
3. Frozen meals and barbeque sauce sold in supermarkets
4. Advertisement  on television enhanced brand awareness

5. 250+ locations in 25+ countries

6. Adapted menu to international markets; use of halal meat etc.

Tony Roma’s Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tony Roma’s SWOT Analysis:

1. Average levels of customer service compared to big hotel chains
2. Limited drink menu can be a concern for a few customers
3. Weak online and social media presence

Tony Roma’s Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tony Roma’s SWOT Analysis:

1. Expansion into emerging markets
2. Introduce healthy salads as accompaniments
3. Expand drinks and dessert menu to complete the dining experience

Tony Roma’s Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tony Roma’s are as mentioned:

1. Rising operational costs associated with meats
2. Perception of steaks as unhealthy and fattening food
3. Mature product market for steaks

Tony Roma’s Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tony Roma’s:

1. Outback Steakhouse
2. Texas Steakhouse
3. Longhorn Steakhouse

Hence this concludes the Tony Roma’s SWOT analysis.

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About Tony Roma’s

Tony Roma’s

Parent Company



Casual dining chain


Food & Beverages

Tagline/ Slogan

Famous for Ribs


Baby-back ribs

Tony Roma’s STP

Traditional American steak enthusiasts

Target Market

Middle income families


The Best BBQ Ribs in America


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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