Tony Roma’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2905
Advertisements

SWOT Analysis of Tony Roma’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tony Roma’s

Parent Company

Romacorp,Inc.

Category

Casual dining chain

Sector

Food & Beverages

Tagline/ Slogan

Famous for Ribs

USP

Baby-back ribs

Tony Roma’s STP

Segment

Traditional American steak enthusiasts

Target Group

Middle income families

Positioning

The Best BBQ Ribs in America

Tony Roma’s SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tony Roma’s :

1. Pioneer of baby back ribs
2. Award winning dishes based on BBQ ribs
3. Frozen meals and barbeque sauce sold in supermarkets
4. Advertisement  on television enhanced brand awareness

5. 250+ locations in 25+ countries

6. Adapted menu to international markets; use of halal meat etc.

Weaknesses

1. Average levels of customer service compared to big hotel chains
2. Limited drink menu can be a concern for a few customers
3. Weak online and social media presence

Opportunities

1. Expansion into emerging markets
2. Introduce healthy salads as accompaniments
3. Expand drinks and dessert menu to complete the dining experience

Threats

1. Rising operational costs associated with meats
2. Perception of steaks as unhealthy and fattening food
3. Mature product market for steaks

Tony Roma’s Competition

Competitors

Below are the 3 main Tony Roma’s competitors :

1. Outback Steakhouse
2. Texas Steakhouse
3. Longhorn Steakhouse

 

The brandguide table above concludes the Tony Roma’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Tony Roma’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: