Tony Roma’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tony Roma’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Tony Roma’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tony Roma’s to benchmark its business & performance as compared to the competitors. Tony Roma’s is one of the leading brands in the food & beverages sector.

The table below lists the Tony Roma’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tony Roma’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tony Roma’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Tony Roma’s

Parent Company



Casual dining chain


Food & Beverages

Tagline/ Slogan

Famous for Ribs


Baby-back ribs

Tony Roma’s STP

Traditional American steak enthusiasts

Target Group

Middle income families


The Best BBQ Ribs in America

SWOT Analysis of Tony Roma’s
Tony Roma’s Strengths

Below are the Strengths in the SWOT Analysis of Tony Roma’s:

1. Pioneer of baby back ribs
2. Award winning dishes based on BBQ ribs
3. Frozen meals and barbeque sauce sold in supermarkets
4. Advertisement  on television enhanced brand awareness

5. 250+ locations in 25+ countries

6. Adapted menu to international markets; use of halal meat etc.

Tony Roma’s Weaknesses

Here are the weaknesses in the Tony Roma’s SWOT Analysis:

1. Average levels of customer service compared to big hotel chains
2. Limited drink menu can be a concern for a few customers
3. Weak online and social media presence

Tony Roma’s Opportunities

Following are the Opportunities in Tony Roma’s SWOT Analysis:

1. Expansion into emerging markets
2. Introduce healthy salads as accompaniments
3. Expand drinks and dessert menu to complete the dining experience

Tony Roma’s Threats

The threats in the SWOT Analysis of Tony Roma’s are as mentioned:

1. Rising operational costs associated with meats
2. Perception of steaks as unhealthy and fattening food
3. Mature product market for steaks

Tony Roma’s Competition
Tony Roma’s Competitors

Below are the top 3 competitors of Tony Roma’s:

1. Outback Steakhouse
2. Texas Steakhouse
3. Longhorn Steakhouse


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tony Roma’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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