Zankou Chicken SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1304

SWOT Analysis of Zankou Chicken with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zankou Chicken

Parent Company

Family owned


Middle eastern fast casual chain



Tagline/ Slogan



Signature garlic sauce



Middle eastern cuisine lovers

Target Group

Lower-middle income group in Los Angeles area


Family owned chain for immigrant middle east population

SWOT Analysis


1. High brand recognition among target segment
2. Family recipes used for cooking
3. Age old brand; has been around since 1962
4. Use of fresh meat and ingredients

5. Signature garlic sauce and humus

6. Clear positioning; very few competitors


1. Generated bad press when family members were murdered
2. Only a few restaurants in Los Angeles area
3. Limited size of target group is a concern


1. Engage with local community in Los Angeles area
2. Consumers’ positive preferences towards Mediterranean food
3. Americanize the menu to acquire customers


1. Mediterranean food is not completely understood
2. Perception of Mediterranean food as cheap
3. Customers consider ambience as a factor in choosing restaurants



1. Sassoon Chicken
2. Papa Cristo’s
3. Mediterranean City Grill



The table above concludes the Zankou Chicken SWOT analysis along with its marketing and brand parameters.


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