Black Angus Steakhouse SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2215

SWOT analysis of Black Angus Steakhouse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Black Angus Steakhouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Black Angus Steakhouse to benchmark its business & performance as compared to the competitors and industry. Black Angus Steakhouse is one of the leading brands in the food & beverages sector. The table below also lists the top Black Angus Steakhouse competitors and elaborates Black Angus Steakhouse market segmentation, target group, positioning & Unique Selling Proposition (USP).

Black Angus Steakhouse SWOT, Competitors, Marketing STP & Brand analysis Table
Black Angus Steakhouse Brand Analysis
Parent Company

Versa Capital Management

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Steaks, the Black Angus Way

USP

Specializes in steaks

Black Angus Steakhouse STP
Segment

People who enjoy cuisine meals

Target Group

Customers who have a taste for steak and strong flavored food

Positioning

a steakhouse serving great steak in a comfortable setting

Black Angus Steakhouse SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Black Angus Steakhouse. Strengths are:

1. Unique Steak menu which sets it apart from other steakhouses

2. Remodeled to include a sports bar ambience for sport lovers
3. Comfortable Seating which gives it a competitive edge.
4. Smaller Portions of Food at lower price points – increase in volumes

5. Presence across various states in the US

Weaknesses

Here are the weaknesses in the Black Angus Steakhouse SWOT Analysis:

1. Limited branding and marketing compared to large global players
2. Huge financial losses and filing for bankruptcy affected brand image

Opportunities

Following are the Opportunities in Black Angus Steakhouse SWOT Analysis:

1. Expansion by no. of stores – current presence 40+ stores
2. Can expand into other geographies – emerging markets
3. Expansion of Offerings can help boost the market

Threats

The threats in the SWOT Analysis of Black Angus Steakhouse are as mentioned:

1. Small, standalone – “no frills” steak houses are still popular
2. Franchise model may lead to dilution of service / customer

3. Competitor aggressiveness can affect growth of the brand

Black Angus Steakhouse Competition
Competitors

Below are the top 3 Black Angus Steakhouse competitors:

1. Brinker International, Inc.
2. OSI Restaurant Partners, LLC
3. Real Mex Restaurants, Inc.

The brandguide table above concludes the Black Angus Steakhouse SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Black Angus Steakhouse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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