Black Angus Steakhouse SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1644
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SWOT Analysis of Black Angus Steakhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Black Angus Steakhouse

Parent Company

Versa Capital Management

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Steaks, the Black Angus Way

USP

Specializes in steaks

Black Angus Steakhouse STP

Segment

People who enjoy cuisine meals

Target Group

Customers who have a taste for steak and strong flavored food

Positioning

a steakhouse serving great steak in a comfortable setting

Black Angus Steakhouse SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Black Angus Steakhouse :

1. Unique Steak menu which sets it apart from other steakhouses

2. Remodeled to include a sports bar ambience for sport lovers
3. Comfortable Seating which gives it a competitive edge.
4. Smaller Portions of Food at lower price points – increase in volumes

5. Presence across various states in the US

Weaknesses

1. Limited branding and marketing compared to large global players
2. Huge financial losses and filing for bankruptcy affected brand image

Opportunities

1. Expansion by no. of stores – current presence 40+ stores
2. Can expand into other geographies – emerging markets
3. Expansion of Offerings can help boost the market

Threats

1. Small, standalone – “no frills” steak houses are still popular
2. Franchise model may lead to dilution of service / customer

3. Competitor aggressiveness can affect growth of the brand

Black Angus Steakhouse Competition

Competitors

Below are the 3 main Black Angus Steakhouse competitors :

1. Brinker International, Inc.
2. OSI Restaurant Partners, LLC
3. Real Mex Restaurants, Inc.


The brandguide table above concludes the Black Angus Steakhouse SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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