Boston Market SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Boston Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boston Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Market to benchmark its business & performance as compared to the competitors and industry. Boston Market is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boston Market competitors and includes Boston Market target market, segmentation, positioning & Unique Selling Proposition (USP).

Boston Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boston Market Brand Analysis
Parent Company

Sun Capital Partners Inc




Food & Beverages

Tagline/ Slogan

Home Style Meals


Rotisserie Chicken

Boston Market STP
Boston Market Segmentation

Age, income, demographics

Boston Market Target Market

Working families who didn’t have time to cook lengthy meals

Boston Market Positioning

Home cooked delicious food

Boston Market SWOT Analysis
Boston Market Strengths

Below are the Strengths in the SWOT Analysis of Boston Market:

1. Rotisserie chicken is appreciated by millions of people

2. A menu that changes according to trends
3. Global presence adds to the exposure and experience
4. Variety of offerings served by a team of over 14000 employees in the organisation

5. Has its presence at over 450+ locations

Boston Market Weaknesses

Here are the weaknesses in the Boston Market SWOT Analysis:

1. Has a bad history of bankruptcy which affected its image
2. Despite being a popular brand in US, its global appeal is restricted as compared to large players

Boston Market Opportunities

Following are the Opportunities in Boston Market SWOT Analysis:

1. Can improvise their structure to reduce waiting time
2. Taken over by Sun Capital is helping them overcome bankruptcy

3. Global expansion and tie-ups with international chains to boost business reach

Boston Market Threats

The threats in the SWOT Analysis of Boston Market are as mentioned:

1. Competition from restaurants and food chains
2. Frozen food category competition
3. Global presence might daunt their success

Boston Market Competition

Below are the top 3 Boston Market competitors:

1. Brinker International, Inc.
2. Applebee’s International, Inc.
3. Panera Bread Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boston Market. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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