Black-Eyed Pea SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1027

SWOT Analysis of Black-Eyed Pea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Black-Eyed Pea

Parent Company

RMR Colorado, LLC, Restaurants Acquisition I, L.L.C.




Food & Beverages

Tagline/ Slogan

Great American Food and Spirits


Southern U.S. cuisine

Black-Eyed Pea STP


People seeking quality food and restaurants

Target Group

Middle-Upper middle class, people who like the taste of home style southern U.S cuisine


A restaurant for those who want to enjoy home style southern U.S cuisine

Black-Eyed Pea SWOT Analysis


1.  Established and trusted brand of over 35 years
2.  Seasonal menus to offer variety
3.  Additional revenue source through catering facility
4. Focus on advertising has helped the brand reach out to newer customers

5. Serving liquor to customers also attracts lots of youth along with multi-cuisine offerings


1.  Caters to a very niche audience in limited geographies
2.  Currently concentrate operations in mainly in few places hence low market share


1. With a large southern state population, the potential for expansion is high along with expanding in other part of US
2. Services like home deliveries can also push business
3. Strategic advertising print, online and TV media can propel business


1. The signature food being mainly fried, the restaurant’s identity could be challenged by health conscious younger generation
2.Increasing operations by competitors can affect business profitability
3.Low entry barriers and unfavorable govt policies can also affect business operations

Black-Eyed Pea Competition


1. BJ’s restaurant and brewery
2. The Fort
3.Jason’s Deli

The brandguide table above concludes the Black-Eyed Pea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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