Carrows SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 781

SWOT Analysis of Carrows with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

Where our family serves yours


Family dining environment

Carrows STP


Families eating out together casually

Target Group

Urban middle and upper middle class


Casual dining restaurants

Carrows SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carrows :

1. Serves a variety of poultry and seafood dishes alongside steaks, ribs and appetizers.

2. Moderately priced menu – helps target a larger segment of customers – gives a sense of quality as well as value

3. gluten free menu – offers customers healthy choices

4. Strong customer base among elderly customers

5. The brand has over 50 restaurants spread across US


1. Carrows has been run under various ownership groups over the years – leading to lack of clear direction and ability to carry out long term strategic decisions

2. Carrows appeals to a demographic of elderly customers – leading to the brand not gaining traction among younger adults


1. Expand menu , revamp brand communication to include younger adults

2. Expand offerings to include other mealtimes – lunch / breakfast

3. Tapping newer geographies can help expand the business


1. Franchise model lead to inconsistency in services and quality of offerings

2. Unfavorable govt policies can affect the company operations

3. Intense competition and growing activity can reduce market share

Carrows Competition


Below are the 3 main Carrows competitors :

1. Marie Callender's

2. Bakers Square

3. Denny’s corporation

The brandguide table above concludes the Carrows SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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