SWOT Analysis of Hira Ferro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hira Ferro |
|
Parent Company |
The Hira Group of industries |
Category |
Metals and Alloys (Ferro Alloys) |
Sector |
|
Tagline/ Slogan |
Flaming enthusiasm, integrated efforts and persistence |
USP |
Asia’s one of the largest Fly ash brick manufacturer |
Hira Ferro STP |
|
Segment |
Metals and minerals |
Target Group |
Diverse products like ferro alloys and manganese have target companies as steel producers, power is consumed by state government |
Positioning |
Positioned as a highly innovative and people conscious organization |
Hira Ferro SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hira Ferro : 1. Self sufficient in power , also a producer of green power through biomass and wind energy 8. Certified ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007 company |
Weaknesses |
1. Faces regulatory issues with the Government over power distribution |
Opportunities |
1. Opportunity of expansion of markets geographically in India and also explore brand abroad |
Threats |
1. Threat of new entrants in each of sector operated by the organization through foreign investment |
Hira Ferro Competition |
|
Competitors |
Below are the 4 main Hira Ferro competitors : 1. Gujarat Natural Resources Ltd. |
The brandguide table above concludes the Hira Ferro SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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