Hira Ferro SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1121

SWOT Analysis of Hira Ferro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hira Ferro

Parent Company

The Hira Group of industries


Metals and Alloys (Ferro Alloys)


Heavy Equipment & Engineering

Tagline/ Slogan

Flaming enthusiasm, integrated efforts and persistence


Asia’s one of the largest Fly ash brick manufacturer

Hira Ferro STP


Metals and minerals

Target Group

Diverse products like ferro alloys and manganese have target companies as steel producers, power is consumed by state government


Positioned as a highly innovative and people conscious organization

Hira Ferro SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hira Ferro :

1. Self sufficient in power , also a producer of green power through biomass and wind energy
2. Hira Ferro Alloys Ltd. has carved a niche for itself in the sector by combining innovation with persistent efforts.
3. Actively works in the areas of education, sports and recreation, environment and infrastructural development.
4. Asia’s one of the largest Fly ash brick manufacturer
5. Supplier of NHAI (National Highway Authority of India) of slag
6. Through successful implementation of waste management strategies, HFAL is contributing to the protection of environment
7. More than 6000 employees in the group

8. Certified ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007 company


1. Faces regulatory issues with the Government over power distribution
2. Lack of stable market for its products Ferro Manganese and Silico Manganese is  a concern
3. Thin profit margin due to volatile prices of raw material of steel manufacture


1. Opportunity of expansion of markets geographically in India and also explore brand abroad
2. Commercialization of its additional products like fly ash bricks, products Ferro Manganese and Silico Manganese
3. Opportunity to become a sustained supplier of energy through its captive power plant


1. Threat of new entrants in each of sector operated by the organization through foreign investment
2. Threat of losing shareholders to higher profitable companies
3. Threat of changing technology in extraction and purification of ferro alloys

Hira Ferro Competition


Below are the 4 main Hira Ferro competitors :

1. Gujarat Natural Resources Ltd.
2. Facor Alloys Ltd.
3. Ferro Alloys Crporation Ltd.
4. Impex Ferro Tech. Ltd

The brandguide table above concludes the Hira Ferro SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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