Sandur Manganese Ore SWOT Analysis, USP & Competitors

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SWOT Analysis of Sandur Manganese Ore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sandur Manganese Ore

Parent Company

General Sandur Mining and Co.


Metals and Minerals


Minerals and Mining

Tagline/ Slogan

Fairness, kindness, efficiency, transparency, accountability and integrity in Corporate Governance (values)


One of the finest low grade metallurgical ores producer  in the world from 1954



Metals and minerals

Target Group

Diversified industries using iron, Manganese as raw material – Steel Manufacturers


Positioned as a high technology mining company , oldest of its category

SWOT Analysis


1.  Strong asset holdings with mines located in a large geographical area
2. Wide variety of manganiferrous, ferruginous, manganese and Iron Ore
3.  Annual production of approximately 300,000 tonnes , through open cast
4.  Strong customer base in India and foreign countries (Japan and South Korea) through MMTC  due to quality product.

5. Future projects of entering captive power plant with foreign investment

6. CSR activities in the field of education ,health and environment in view of rational development of the society


1.  Weak foreign markets with exports relying on Asian countries only
2. Lack of presence in terms of geographical expanse
3. Fluctuating revenue depending on varying demand and economic scenario is a concern


1.  Opportunity of diversification of markets in foreign countries
2. Venturing into power and steel sectors which has been a long standing plan
3. Investment in research to improve the refinement process to increase the grade quality of the ore


1. Threat of changing government policy regarding investment of foreign companies in mining sector
2. Threat of new technology and innovative companies like Impex ferro tech to provide better quality products and diversification of markets
3. Threat of land acquisition policies in India which is a hindrance for the company to venture into power and steel sector



1. Facor Alloys Ltd.
2. Gujarat Natural Resources Ltd.
3. Impex Ferro Tech

4. Hira Ferro Alloys

The table above concludes the Sandur Manganese Ore SWOT analysis along with its marketing and brand parameters.


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