Vale SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1410

SWOT Analysis of Vale with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Vale do Rio Doce


Metals and Mining


Minerals and Metals

Tagline/ Slogan

Generate prosperity, with social and environmental responsibility


Third-largest mining company in the world



Minerals and Metals

Target Group

Diversified metal and alloy companies across the globe


Positioned as a high technology organization and trusted supplier pf raw materials to organizations in 6 continents

SWOT Analysis


1. High spending on research - signed two MoU's with a chinese firm to prepare a feasibility study on development of nickel processing facility in Morawali district in China.
2. Refining facilities in the United Kingdom, Japan, Taiwan, South Korea and China
3. Operates logistics systems in Brazil (railroads, maritime terminals, and a port) to facilitate its mining operations
4. Mining operations in Canada and Indonesia.
5. Primarily operates in Brazil, China and Europe. It is headquartered in Rio de Janeiro, Brazil
6. Employs 85000 people which shows its strong workforce

7. Operates nine hydroelectric plants
8. Vale, besides being present in Brazilian states is also present in 6 continents: South America, North America, Europe, Africa, Asia and Oceania.


1. Accused for refuting environmental policies in multiple countries
2. Operations and profits dependent highly on global economy

3. Many reports have alleged that the company doesn’t have a very good working environment


1. Expansion of operations from logistics to infrastructure in the countries of operations
2. Commercialization and sale of energy through captive power plants in various countries with power crisis
3. Increase of its logistics operations as a business entity


1. Threat of government human rights , land and environmental policies in multiple countries
2. Threat of competition from local firms in different countries
3. Threat of import and tax policies of government



1. Sherritt International Corporation

2. PT Aneka Tambang Tbk

3. PT Timah (Persero) Tbk

4. Ufaleynikel' OAO

The table above concludes the Vale SWOT analysis along with its marketing and brand parameters.


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