VBC Ferro Alloys SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1227

SWOT Analysis of VBC Ferro Alloys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VBC Ferro Alloys

Parent Company

VBC group of companies


Metals and Alloys (Ferro Alloys)


Heavy Equipment & Engineering

Tagline/ Slogan



Established producer of HC Ferro Chrome, HC Silico Manganese, HC Ferro Manganese and Ferro Silicon.

VBC Ferro Alloys STP


Metals and Minerals

Target Group

Steel and Iron industry in India and abroad


Positioned as low cost supplier of raw materials for steel and Iron industry

VBC Ferro Alloys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VBC Ferro Alloys :

1. The company is currently in the midst of implementing multiple expansion projects. Timely completion of these projects will improve the company’s topline as well as its operating margin.
2. Venture into gas and hydro power plants
3. Activities in the field of education through Gitam University and in Hospitality through Hilton Hotels
4. Company listed in BSE
5. Backed by strong parent company which is investing on transformation of operations
6. Strategic location of plant in Andhra Pradesh with adequate water supply is available from Manjeera Reservoir and underground source


1. The company faces problem of insufficient and irregular supply of power
2. Weak share holding by foreign investors and Government
3. The company has only a small exposure to global markets


1. Establishment of captive power plant to reduce its operational costs
2. Expansion of its foreign market through competitive pricing
3. Improve market share through lower cost production by adopting innovative and high tech operation facilities


1. Threat from lower cost imports of similar materials
2. Threat of poor economic performance as faced by the company during recession
3. Threat of substitute of steel by other materials

VBC Ferro Alloys Competition


Below are the 4 main VBC Ferro Alloys competitors :

1. Facor Alloys Ltd.
2. Hira Ferro Alloys
3. Rohit –Ferro Tech.
4. Maithan Alloys Ltd.

The brandguide table above concludes the VBC Ferro Alloys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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