Goldcorp SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2319

SWOT Analysis of Goldcorp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Goldcorp Inc.


Gold Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Agenda : Responsible Mining


Unrivalled assets

Goldcorp STP


Industrial segmentation

Target Group

Wide target group varying from private to Government interests , gold processing industry, distributors across geographies


One of the fastest-growing, lowest-cost senior gold producers

Goldcorp SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Goldcorp :

1. High profitability and revenue with strong asset holdings
2. The company employs more than 19000 people worldwide
3. Engaged in full process of gold mining and related activities including exploration, extraction, processing and reclamation.
4. Goldcorp’s operating assets include five mines in Canada, and the USA, three mines in Mexico, and two in Central and South America.
5. Elaborate and strong future projects in diverse regions around the world
6. Expanding distribution and sales network
7. Inclinations towards local community development, occupation health and safety, human rights and ethical conduct
8.   Goldcorp became the first mining company to conduct an independent human rights assessment (HRA)


1. Reported criticism by human rights workers about the damage they believe mining companies were doing to the people, the land, and the culture of Guatemala.
2. Dangerous levels of arsenic and lead in the blood of Hondurans living downstream from Goldcorp's San Martin mine, located in the Siria Valley
3. High cost of exploration and processing leading to costly operations


1. Local community engagement must be increased to clean the image of the organization
2. Implement strong anti – pollution reforms to improve the employee health conditions
3. Expansion of its distribution and sales to the eastern part of the map


1. Regulatory policies and defamation regarding employee health poses threat of future operations
2. Threat of sustained revenue due to global economic scenario
3. Threat of intervention by international organizations and NGO over violations of human rights and causing ecological disturbance

Goldcorp Competition


Below are the 3 main Goldcorp competitors :

1. Newmont Mining Corporation
2. Kinross Gold Corporation
3. Barrick Gold Corporation

The brandguide table above concludes the Goldcorp SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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