Industrias Penoles SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1348

SWOT analysis of Industrias Penoles analyses the brand/company with its strengths, weaknesses, opportunities & threats. Industrias Penoles is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Industrias Penoles competitors and elaborates Industrias Penoles segmentation, targeting, positioning & USP.

Industrias Penoles

Parent Company

Private Grupo Bal


Mining and Chemicals


Heavy Equipment & Engineering

Tagline/ Slogan

Penolas Verde


First Mexican producer of gold, zinc and lead and the world leader in silver production.

Industrias Penoles STP


Industrial segmentation

Target Group

Non- ferrous alloy refineries of Gold , Silver, Zinc and Nickel around the globe . Alloy and steel organizations for the products like Sodium sulphate and Manganese oxide


Positioned as the producers of finest quality silver

Industrias Penoles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Industrias Penoles. Strengths are:

1. Rich active mines within Mexico and with future prospection projects in South America.
2. Peñoles produces about 80 million troy ounces (2,500,000 kg) of silver and 750,000+ troy ounces (23,520 kg) of gold annually
3. Highly purified silver up to 99.99% produced
4. Export bases due to high quality product established around the world
5. Long standing expertise in mining activities since 1887
6. CSR activities include community development, education , health , ecological balance for sustained development
7. Strong employee base of 9000


Here are the weaknesses in the Industrias Penoles SWOT Analysis:

1. Strong and active involvement of shareholders which has been a cause of major changes in mergers and acquisitions must be avoided
2. High involvement of government in the operations leading to regulatory constraints
3. Protests regarding soil and water pollution due to activities in mines by local communities


Following are the Opportunities in Industrias Penoles SWOT Analysis:

1. Entrance into Copper mining with Milpillas Project, underground copper mine, located in the State of Sonora and with a future production of copper cathodes
2. Focus on the proposed projects like the combined cycle thermo-electric  power facility  near Tamuin, San Luis Potosí.
3. Expansion of high demand products like Sodium sulphate and Manganese oxide


The threats in the SWOT Analysis of Industrias Penoles are as mentioned:

1. Highly volatile nature of silver and  gold prices pose a threat of sustained profits
2. Threat of local community due to protests regarding land and water pollution due to the activities of the company
3. Threat of industry entry from the Asian countries operating at low cost and high automation

Industrias Penoles Competition


Below are the top 3 Industrias Penoles competitors:

1. Barrick Gold Corporation
2. Grupo México, S.A.B. de C.V.
3. Dowa Holdings Co. Ltd.

The brandguide table above concludes the Industrias Penoles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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