KGHM Polska Miedz SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2056

SWOT analysis of KGHM Polska Miedz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In KGHM Polska Miedz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like KGHM Polska Miedz to benchmark its business & performance as compared to the competitors and industry. KGHM Polska Miedz is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top KGHM Polska Miedz competitors and elaborates KGHM Polska Miedz market segmentation, target group, positioning & Unique Selling Proposition (USP).

KGHM Polska Miedz SWOT, Competitors, Marketing STP & Brand analysis Table
KGHM Polska Miedz Brand Analysis
Parent Company

KGHM Polska Miedz  S.A


Metals and Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Vision :  To become a major global copper


One of the largest producers of copper and silver in the world.

KGHM Polska Miedz STP

Industrial segmentation

Target Group

Gold, Silver and Copper Extraction leads to target worldwide companies involved in refining and redistribution of these products


Positioned as an ambitious organization with vision of becoming largest producer of copper in the world with focus on community and environment

KGHM Polska Miedz SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of KGHM Polska Miedz. Strengths are:

1. Strong fully paid share capital shows its strong financial position
2. The Company holds a strategic interest for the Polish economy and aligns its operations accordingly
3. The company as won the Randstad Award, which is given to the company in Poland who is voted to be the "most attractive" employer.
4. KGHM International is a subsidiary of KGHM Polska Miedź with operations in the USA, Canada, and Chile.
5. The company serves customers across Germany, the UK, France, China, and the Czech Republic
6. Employee strength of 28,000+ makes it a strong workforce
7. Central ideology of the company is to provide employment, community engagement and care for environment .


Here are the weaknesses in the KGHM Polska Miedz SWOT Analysis:

1. Company needs to modernize its technologies and machinery which is causing high cost of operation
2.Limited Investment in the centralization of purchasing and optimization of production procedures and organization
3. Major new projects like Ajax Mine in British Columbia face protests over Environment pollution speculations


Following are the Opportunities in KGHM Polska Miedz SWOT Analysis:

1. Gradual entrance into power sector to keep sustained supply of energy at the mines.
2. Continued investment and growth of the aspired telecom sector for the company
3. Bituminous coal – planned cooperation with a sector partner in the construction of a bituminous coal power plant
4. Key improvements mainly include introducing management mechanisms through goals, staff development programs, and creating a transparent Group structure.


The threats in the SWOT Analysis of KGHM Polska Miedz are as mentioned:

1. Threat of low cost and high on technology and automation organization coming up with lower cost production
2. Threat of sustained profits due to highly volatile international market
3. Government regulatory policies, local bodies protest against pollution and tax structure changes in countries of operations

KGHM Polska Miedz Competition

Below are the top 3 KGHM Polska Miedz competitors:

1. Mining and Metallurgical Company Norilsk Nickel
2. Corporación Nacional del Cobre de Chile
3. Aurubis AG

The brandguide table above concludes the KGHM Polska Miedz SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KGHM Polska Miedz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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