Orica SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 842

SWOT Analysis of Orica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Orica Limited


Chemicals and materials


Materials and technology

Tagline/ Slogan

Clever resourceful solutions


Global leader in the provision of ground support in mining and tunneling, and the leading supplier of sodium cyanide for gold extraction



Industrial segmentation

Target Group

Mining industries around the world, Infrastructure organizations of public and private nature


Positioned as organization maintaining stability through continued global economic uncertainty.

SWOT Analysis


1. Orica is the largest provider of commercial explosives and blasting systems to the mining and infrastructure markets
2. Orica has a strong portfolio of manufacturing and distribution assets strategically located across Australia Pacific, Asia, EMEA, Latin America and North America 
3. Orica has a diverse workforce of over 14,000 people, with operations in more than 50 countries and customers in more than 100.
4. Orica continues to cooperate with regulatory authorities and the community to achieve the required results, such as the Botany Groundwater Treatment Plant.
5. Company encourages women empowerment and employment
6. Strong existing sales and distribution network around the world
7. High profitability and revenues at  $6.9 billion(2013)


1. Highly competitive market scenario and dependence on financial institutions
2. Fluctuating rates of interest on loans and high cost of operations and raw materials reduces profits


1. Growing demand for products and services provides a sustained future
2. Income level is at constant increase which gives opportunity for expansion of product portfolio and research spending
3. Entry into venture capital and growth of existing markets and customers


1. High external business risk due to nature of operations
2. High and increasing cost of raw materials
3. Increased rates of raw materials

4. High concerns over safety at workplace due to nature of business



1. Austin Powder Company
2. Sasol Limited
3. GEA Group Aktiengesellschaft

The table above concludes the Orica SWOT analysis along with its marketing and brand parameters.


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