Buenaventura SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 631

SWOT Analysis of Buenaventura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Compania De Minas Buenaventura S.A.A. (Buenaventura)


Mining and metals


Minerals and metals

Tagline/ Slogan



It is the largest owner of mining rights in Peru among precious metals companies.



Industrial segmentation

Target Group

Non ferrous metals refining and alloy companies, Gold redistributors around the world, integrated steel organizations


Globally competitive mining - metallurgical corporation

SWOT Analysis


1. Engaged in the mining, processing, development and exploration of gold, silver, coal, lead, molybdenum and zinc via wholly owned mines, as well as through its participation in joint exploration projects.
2. The company has been listed on the Lima Stock Exchange since 1971 and on New York Stock Exchange since 1996.
3. High profitability and strong assets
4. Expert hold on the domestic market
5. Skilled workforce with an Employee strength of 2500
6. Existing sales and distribution network in diverse geographies
7. Through its subsidiaries, the Company is also involved in the generation and distribution of electric power, as well as in the provision of engineering and chemical processing services.


1. Small business units ownership
2. Low spending on metallurgical research
3. Dependence on economic conditions for sustained business


1. To explore hydrological resources and promote its rational use

2. To attain a work environment that promotes human and professional development in all of the company’s areas of work.

3. To achieve environmental excellence with respect to operations and explorations.

4. Diversification of operations into other metals, industrial minerals and energy.


1. Threat of employee union aggression against the senior management
2. Threat of operations to subsidiary units operating in developing countries like Julcani, Recuperada, Orcopampa etc. due to constraints of reforms
3. Threat of fluctuation of gold prices in international market.



1. Newmont Mining Corporation
2. Anglo American Plc
3. Barrick Gold Corporation

The table above concludes the Buenaventura SWOT analysis along with its marketing and brand parameters.


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