First Quantum Minerals SWOT Analysis, USP & Competitors

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SWOT Analysis of First Quantum Minerals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Quantum Minerals

Parent Company

First Quantum Minerals Ltd.

Category

Metals and mining

Sector

Minerals and metals

Tagline/ Slogan

-

USP

Diverse products and quick expansion

STP

Segment

Industrial segmentation

Target Group

Alloy manufacturers, precious metals refiners and redistributors around the world

Positioning

Positioned as a highly developing and society centric organization

SWOT Analysis

Strengths

1. Rapidly growing mining and metals company operating seven mines and developing five projects worldwide. 
2. Diversified products including currently produce copper, nickel, Gold, zinc and platinum group elements
3. Operations are the Kansanshi copper-GOLD mine, the Guelb Moghrein copper-gold mine, the Las Cruces copper mine, the Kevitsa nickel-copper-PGE mine, the Pyhäsalmi copper-zinc mine, the Ravensthorpe nickel-cobalt mine, and the Çayeli copper-zinc mine.
4. Developing projects in Zambia, Panama and Peru that when complete, will increase its annual copper production capacity to more than 1.3+ million tonnes per annum.
5. Increasing annual financial return means financial stability
6. Cobre Panama (Panama) – a large open-pit copper development project under development towards commissioning in Q4 2017

7. Employee base of 1800+

8. CSR activities community centric in nature including AIDS Programs,  Environmental, Health and Safety, Human Resources, Community Development and Security systems

Weaknesses

1. Various projects under process due to regulations from within and domestic governments
2. Faced economic setbacks owing to price fluctuations and tax policies

Opportunities

1. Resolving issues in countries of operations and gain public confidence with community engagement
2. Banking on the increasing demand of Gold in international market could focus on refined gold production
3. Tapping on the precious metals demand internationally by increasing the scope of trade tie-ups and distribution strategy

Threats

1. Losses that have been faced by the company like the sale and exit of assets in Congo have been causing investor distress
2. Sustenance of revenues due to price fluctuations of finished goods in international market
3. Threat of competitiveness in technology and operations and competition faced by financially sound rivals

Competition

Competitors

1. BHP Billiton Ltd
2. Rio Tinto Ltd
3. Corporación Nacional del Cobre de Chile


The table above concludes the First Quantum Minerals SWOT analysis along with its marketing and brand parameters.

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