Xishan Coal & Electricity SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 843

SWOT Analysis of Xishan Coal & Electricity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xishan Coal & Electricity

Parent Company

Shanxi Coking Coal Group Co.Ltd.


Mining and Minerals


Heavy Equipment & Engineering

Tagline/ Slogan



China’s largest and the world’s second largest coking coal production enterprise.

Xishan Coal & Electricity STP


Industrial segmentation

Target Group

Domestic and international integrated steel and alloys companies. Power generation plants


A state owned socially responsible coal and power company

Xishan Coal & Electricity SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Xishan Coal & Electricity :

1. XiShan Group presents the largest middling coal fueled-power plant
2. The Group has many coalmines, coal preparation plants, power plants and coking plants
3. XiShan Group has 169 branch and subsidiary companies with a toal numer of 80,000+ employees
4. Long term strategic cooperative partnership has been established with Baoshan iron-steel group company
5. Community service includes serving local community along with skill and employment generation
6. Strong sales and distribution channel in domestic market
7. Strong asset holdings due to state ownership


1. Lacks in the production of high quality coal
2. Lack of development in the international market and has been involved in oversupply in the domestic market
3. Accused of manpower exploitation and water pollution


1.Production of coal of higher quality
2. Opportunity to enter into ferrous and non ferrous metal mining through its subsidiaries
3. Growth and development of market in European and western market


1. Threat of localization in the domestic market
2. Threat of employee aggression due to repressed grievance which has surfaced over time  
3. Threat of price competitiveness due to usage of old production methods and technology

Xishan Coal & Electricity Competition


Below are the 3 main Xishan Coal & Electricity competitors :

1. Yanzhou Coal Mining Co.
2. Guizhou Panjiang Refined coal Ltd.
3. Yangquan Coal Industry Group Co.

The brandguide table above concludes the Xishan Coal & Electricity SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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