Bumi Resources SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1832

SWOT analysis of Bumi Resources analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bumi Resources is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Bumi Resources competitors and elaborates Bumi Resources segmentation, targeting, positioning & USP.

Bumi Resources

Parent Company

PT Bumi Resources Tbk.


Mining and minerals


Heavy Equipment & Engineering

Tagline/ Slogan

Vision: To be a world-class, global operator within the energy and mining sectors.


Creating high value for shareholders and sustainable preservation of  the environment surrounding its operations

Bumi Resources STP


Industrial segmentation

Target Group

Integrated steel plans and energy sector around the world


Positioned as a resource rich largest coal mining company in Indonesia

Bumi Resources SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bumi Resources. Strengths are:

1. Bumi Resources is one of the largest mining companies in Indonesia structured as a holding company
2. Year on year rapid increase in coal production
3. Strong subsidiaries like PT Kaltim Prima Coal (KPC) - operates 90,000 hectares of coal mining , PT Arutmin Indonesia - operates 70,000 hectares of coal mining Bumi Resources Minerals - operates other (non-coal) mining assets.
4. Strong employee base of 12,000+
5.  It is reputedly the biggest thermal coal producer in Indonesia and is majority owned by the Bakrie Group
6. Cooperative bondholders that has lead the organization to restructure in comprehensive manner
7. Largest reserves of coal in Indonesia
8. Good corporate governance with strong code of conduct in relation to investors, suppliers and customers


Here are the weaknesses in the Bumi Resources SWOT Analysis:

1. Faces tough competition from its peers operating in Korea and China operating with better technology and lower cost 
2. Lack of contemporary technology deployment  in mining and exploration projects compared to international leaders


Following are the Opportunities in Bumi Resources SWOT Analysis:

1. Improve the technology and automation with cooperation from foreign county peer through business collaboration
2. Strategic expansion of operations with acquisition of new mines in different continents
3. Improving the coal enriching and refining process to improve the quality of coal and hence find better price for it.


The threats in the SWOT Analysis of Bumi Resources are as mentioned:

1. Threat of slow expansion compared to its peers in international market poses a threat of loss of customers
2. Higher cost of raw materials and research leading to reduced revenues
3. Highly competitive Asian markets with threat of cost leading Coal mining companies posing a threat of future profitability

Bumi Resources Competition


Below are the top 3 Bumi Resources competitors:

1. BHP Billiton Ltd
2. Rio Tinto Ltd
3. PT Indocement Tunggal Prakarsa Tbk.

The brandguide table above concludes the Bumi Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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