Iamgold SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 987

SWOT Analysis of Iamgold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Iamgold Corporation


Mining and minerals


Minerals and precious metals

Tagline/ Slogan

Vision : To be the global leader in generating superior value for its stakeholders through accountable mining.


Exploration, development, and production of mineral resource properties throughout the world.



Industrial segmentation

Target Group

Gold refineries, smelters and redistributors around the world


Top mid-tier GOLD producer with strong financial holding and expansion

SWOT Analysis


1. Owns five operating Gold mines (including current joint ventures) on three continents and one of the world’s top three niobium mines
2. The company's strategic intent is to expand its operations in Canada; South America and Africa.
3.  IAMGOLD is in a strong financial position with extensive management and operational expertise.
4. Workforce of 5,500+ employees
5. IAMGOLD has an annual production of close to 1 million ounces of gold from operations in North America, South America, and Africa.
6. IAMGOLD remains focused on respecting natural environment, building strong community partnerships and putting the health and safety of its employees first.
7. Strong financial and market position poses an entry barrier to new entrants  
8. The company has its operations in the geographical areas of Mexico, Korea, Japan, China, Canada, Venezuela and the US


1. The company has shown disappointing performance in the stock itself, feeble growth in the company's earnings per share and deteriorating net income
2. Investors have been left with feeling of “over-promised and undelivered,”  due to deferred payments


1. Considering the existing and rising demand of gold the company could go for inflation hedges.
2. Expansion of its existing sales and distribution to tap on the increasing demand for Gold worldwide currently lost to its competitors
3. Increasing the exploration of Niobium considering the lack of competition in it.


1. Threat of rising cost of raw material and exploration
2. Threat of highly fluctuating Gold price in international market and tax rates of financial institutions
3. Threat of government tax and regulatory policies in diverse operational countries



1. Newmont Mining Corporation
2. Barrick Gold Corporation
3. Randgold resources Ltd.

The table above concludes the Iamgold SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Iamgold. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: