Minera Frisco SWOT Analysis, USP & Competitors

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SWOT Analysis of Minera Frisco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minera Frisco

Parent Company

Minera Frisco SAB de CV


Diversified Metals & Mining


Minerals and metals

Tagline/ Slogan



Diverse products ranging from copper, silver , gold to rare minerals



Industrial segmentation

Target Group

Refiners and smelters of Gold and Silver, Electrical organizations and chemical industries around the world


Positioned as a diverse and developing organization of Mexico with some of largest operational mines

SWOT Analysis


1. Minera Frisco began exploiting mines in the state of Chihuahua during the second half of the 17th century

2.  It has eight mining units, including El Coronel, San Felipe, María, San Francisco del Oro, Tayahua, Asientos, Porvenir, and Ocampo., the mining plan reached 35+ million tons
3. Consistent towards exploration and mining of precious metals with  San Felipe Unit  restarting operations in the state of Baja California, exploiting Gold and silver ore
4. Mining of minerals like Argentine, Galena, Sphalerite , Pyrite etc. makes the company unique among its peers
5. Received the Certificación de Industria Limpia (Clean Industry Certification) in three of its mining units: El Coronel, María and Tayahua.
6. Process of comprehensive work is based on the potential of a team of collaborators to administer the business management with the creation of value within a sustainable framework.
7. Main activities comprise the production and sale of lead-silver concentrates, zinc concentrates, copper concentrates, copper in cathode and Gold and silver rods.


1. Suffered huge losses and investor base due to economic fluctuations
2. High fluctuation in the prices of gold and silver causes a hindrance of sustained values for the shareholders


1. Exploitation of natural resources and rare minerals as the completion in this sector is limited
2. Opportunity of tapping new markets in high demand areas like Asia , Turkey , US etc for precious metals
3. Acquiring mines in diverse geographies outside Mexico in view of expansion of markets internationally


1. Threat of high cost of labor, raw material and exploration
2. Increasing rates of interest by supporting financial institution leading to lower profitability
3. Highly volatile prices of precious metals in the international markets depending on world economy



1. BHP Billiton Ltd
2. Rio Tinto Ltd
3. Glencore PLC
4. Anglo American PLC

The table above concludes the Minera Frisco SWOT analysis along with its marketing and brand parameters.


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