SWOT Analysis of Rexam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Rexam |
|
Parent Company |
Rexam Plc. |
Category |
Packaging |
Sector |
|
Tagline/ Slogan |
- |
USP |
Leading manufacturer of beverage cans in the world |
Rexam STP |
|
Segment |
Beverage Manufacturers |
Target Group |
MNCs and regional companies |
Positioning |
Manufacturers of all types of cans at a reasonable price |
Rexam SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rexam : 1. One fifth of the cans made globally are by Rexam |
Weaknesses |
1. Industry trends vary region to region according to market dynamics |
Opportunities |
1. Energy drinks sector is one of the fastest growing sectors |
Threats |
1. Continuous rise in the price of aluminum |
Rexam Competition |
|
Competitors |
Below are the 3 main Rexam competitors : 1.Ball 2.Crown 3.Can-Pack |
The brandguide table above concludes the Rexam SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Rexam. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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