NSK SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1665

SWOT analysis of NSK analyses the brand/company with its strengths, weaknesses, opportunities & threats. NSK is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top NSK competitors and elaborates NSK segmentation, targeting, positioning & USP.


Parent Company





Heavy Equipment & Engineering

Tagline/ Slogan

Motion & Control


Responsive and Creative



Industrial Equipments

Target Group

Automotive sector


Safety, Quality and Compliance

NSK SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NSK. Strengths are:

1.  Have over 100 years of business operations and is a world trusted brand
2.  Have business locations across 30 countries
3.  Huge investments in R&D shows its growth strategy
4.  R&D centre in each continent

5.  Products considered as a staple of industrial world and used in wide variety of applications

6. Over 30,000 employees work for the organization

7. Its product portfolio includes Rolling bearings, Automotive bearings, Linear components, Automotive steering systems


Here are the weaknesses in the NSK SWOT Analysis:

1.  Tremendous competition means limited market share growth

2. Past lawsuits have hurt the brand image


Following are the Opportunities in NSK SWOT Analysis:

1.  Diversification of products
2.  Expansion through mergers and acquisitions
3.  Geographic expansion especially targeting the growing economies


The threats in the SWOT Analysis of NSK are as mentioned:

1.  With fast paced technological development the demand for these products might decrease due to automation
2. Raw material prices
3. Lack of skilled labor

NSK Competition


Below are the top 3 NSK competitors:

1.  Precision Castparts Corp
2.  Minebea Co Ltd
3.  Valmont Industries Inc

The brandguide table above concludes the NSK SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to NSK. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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