SMC Corporation SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1691

SWOT Analysis of SMC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SMC Corporation

Parent Company

SMC Corporation




Heavy Equipment & Engineering

Tagline/ Slogan

Manufacturing Pneumatics worldwide


High quality, high reliable products

SMC Corporation STP


Manufacturing Industries

Target Group

Automation Industries


Contributing to Automation labor savings in industry

SMC Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SMC Corporation :

1.  Offices in 80+ countries and subsidiaries in 50 countries 
2.  Growing revenues shows financial stability
3.  Provides 12,000 basic products and over 700,000 variations
4.  Huge Investment in R&D, featured in the Forbes list of 100 most innovative companies for three consecutive years

5. Market leader with substantial global market share

6. Has ability to provide customers personal service and innovative, quality products

7. Extensive Sales network

8. Over 15,000+ people are employed with the organization


1.  Growing competition means limited market share growth
2.  Less global presence compared to the reach in Japan


1. Diversification through M&A
2. New market development
3. New technology adoption


1.  Fluctuation in foreign currency exchange rate
2.  Lack of skilled labor
3.  With major presence in Japan, the ageing population of Japan

SMC Corporation Competition


Below are the 3 main SMC Corporation competitors :

1.  Aventics Corporation
2.   Humphrey Products Corporation
3.  Nordson EFD

The brandguide table above concludes the SMC Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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