ANCA SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 721

SWOT Analysis of ANCA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

ANCA Pty Ltd


Computer Numerical controlled grinding machines


Heavy Engineering

Tagline/ Slogan

It’s here! The tool grinder you’ve been waiting for ; Total Precision


Enhanced accuracy, upgraded technology



Manufacturing companies

Target Group

Aerospace, Medical manufacturing companies, Cutting tools


Precision, Versatility, Productivity and confidence

SWOT Analysis


1.  Produces tool grinders to meet large scale as well as entry level requirements
2.  Provides flexible tool design software and machines
3.  Market leader of high quality CNC tool and cutter grinder
4.  Concept to customers approach helped it level the international playing field

5. Has been recognized by several awards for exports and products


1.  Geographic isolation makes it difficult to compete with US and European manufacturers
2.  Difficulties in market expansion as compared to global leaders
3.  High production engineering time along with huge investments


1.  Acquiring competition through mergers and acquisitions
2.  Global markets
3.  Using expertise to expanding and diversifying product portfolio


1.  Fluctuating exchange rates as export oriented

2.  Fast paced technology with threat of products being obsolete 
3.  Threat from growing competition in this segment



1. Bosch

2. KMT Grinding

3. Junker

4. Micromatic

The table above concludes the ANCA SWOT analysis along with its marketing and brand parameters.


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