Aerosonde SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 740
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SWOT Analysis of Aerosonde with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aerosonde Ltd

Parent Company

AAI Corporation, Textron Systems

Category

Unmanned aircrafts systems (UAS)

Sector

Industrial equipments

USP

Making small unmanned aircraft system capabilities to the military and scientific communities

STP

Segment

Aviation industry

Target Group

Military, Civil and scientific

Positioning

Superior endurance, flexibility and economical

SWOT Analysis

Strengths

1. Skilled staff of aircraft operators with more than 12 years of experience
2.  Received airworthiness certification by Australian Civil Aviation Safety Authority 
3.  Received numerous certificates of authorization (CAOs) and waivers
4.  Provide customers tailored UAS solutions that maximizes value of their systems

5. Tie-ups with US Navy, military and many academic institutions

6. First company to make unmanned aircraft which travelled over 3000+ km

Weaknesses

1.  Huge investments means limited margins

2. The company has to operate under strict rules and regulations laid down by the govt and is under constant scrutiny because of its sector

Opportunities

1.  With the advent in technology the demand for unmanned aircrafts is going to increase across the world
2. Demand from developing countries
3. Increasing investments by countries in defense and meteorological predictions

Threats

1.  Availability of skilled labor force
2.  Fluctuating Exchange rate
3.  Low cost substitutes from competitors

Competition

Competitors

1.  AeroVironment Inc., California
2.  MLB


The table above concludes the Aerosonde SWOT analysis along with its marketing and brand parameters.

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