Aerosonde SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1421

SWOT analysis of Aerosonde analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aerosonde is one of the leading brands in the heavy equipment & engineering sector. In addition to SWOT Analysis, the table below also lists the top Aerosonde competitors and elaborates Aerosonde segmentation, targeting, positioning & USP.

Aerosonde Ltd

Parent Company

AAI Corporation, Textron Systems


Unmanned aircrafts systems (UAS)


Industrial equipments


Making small unmanned aircraft system capabilities to the military and scientific communities



Aviation industry

Target Group

Military, Civil and scientific


Superior endurance, flexibility and economical

SWOT Analysis


1. Skilled staff of aircraft operators with more than 12 years of experience
2.  Received airworthiness certification by Australian Civil Aviation Safety Authority 
3.  Received numerous certificates of authorization (CAOs) and waivers
4.  Provide customers tailored UAS solutions that maximizes value of their systems

5. Tie-ups with US Navy, military and many academic institutions

6. First company to make unmanned aircraft which travelled over 3000+ km


1.  Huge investments means limited margins

2. The company has to operate under strict rules and regulations laid down by the govt and is under constant scrutiny because of its sector


1.  With the advent in technology the demand for unmanned aircrafts is going to increase across the world
2. Demand from developing countries
3. Increasing investments by countries in defense and meteorological predictions


1.  Availability of skilled labor force
2.  Fluctuating Exchange rate
3.  Low cost substitutes from competitors



1.  AeroVironment Inc., California
2.  MLB

The brandguide table above concludes the Aerosonde SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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