Sikorsky SWOT Analysis, USP & Competitors

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SWOT Analysis of Sikorsky with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Lockheed Martin


Aircraft Manufacturer



Tagline/ Slogan

A Lockheed Marin Company


World leader in design, manufacture and service of military and commercial helicopters



Governments and large corporations

Target Group

US Government and large corporations


Its products and services safeguard and delight its customers

SWOT Analysis


1. Very strong domestic client in US government

2. Growing revenues show the credibility of the brand
3. It has a large employee strength of about 100,000+
4. Financially strong and stable parent company Lockheed Martin
5. A large variety of products that are used by all 3 US defense forces

6. High level of expertise in helicopter manufacturing

7. Solid backlog of orders

8. Its subsidiaries include Schweizer Aircraft, PZL Mielec


1. Low net margins due to US Government being a key customer
2. Low revenues as compared to other firms in United Technologies portfolio which eventually led to a sell off


1. Establishing itself in the international market
2. Increase in demand from US government due to increase security concerns
3. Acquisition by Lockheed Martin will increase its customer base


1. Growing competition in international market 
2. Weak economic outlook leads to lowering demand from international governments
3. Increasing rate of interest and labor costs



1. BELL Helicopters
2. Airbus Helicopters, Inc.
3. Agustawestland  Holdings Ltd

The table above concludes the Sikorsky SWOT analysis along with its marketing and brand parameters.


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