Sikorsky SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2621

SWOT analysis of Sikorsky analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sikorsky SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sikorsky to benchmark its business & performance as compared to the competitors and industry. Sikorsky is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Sikorsky competitors and elaborates Sikorsky market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sikorsky SWOT, Competitors, Marketing STP & Brand analysis Table
Sikorsky Brand Analysis
Parent Company

Lockheed Martin


Aircraft Manufacturer


Heavy Equipment & Engineering

Tagline/ Slogan

A Lockheed Marin Company


World leader in design, manufacture and service of military and commercial helicopters

Sikorsky STP

Governments and large corporations

Target Group

US Government and large corporations


Its products and services safeguard and delight its customers

Sikorsky SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sikorsky. Strengths are:

1. Very strong domestic client in US government

2. Growing revenues show the credibility of the brand
3. It has a large employee strength of about 100,000+
4. Financially strong and stable parent company Lockheed Martin
5. A large variety of products that are used by all 3 US defense forces

6. High level of expertise in helicopter manufacturing

7. Solid backlog of orders

8. Its subsidiaries include Schweizer Aircraft, PZL Mielec


Here are the weaknesses in the Sikorsky SWOT Analysis:

1. Low net margins due to US Government being a key customer
2. Low revenues as compared to other firms in United Technologies portfolio which eventually led to a sell off


Following are the Opportunities in Sikorsky SWOT Analysis:

1. Establishing itself in the international market
2. Increase in demand from US government due to increase security concerns
3. Acquisition by Lockheed Martin will increase its customer base


The threats in the SWOT Analysis of Sikorsky are as mentioned:

1. Growing competition in international market 
2. Weak economic outlook leads to lowering demand from international governments
3. Increasing rate of interest and labor costs

Sikorsky Competition

Below are the top 3 Sikorsky competitors:

1. BELL Helicopters
2. Airbus Helicopters, Inc.
3. Agustawestland  Holdings Ltd

The brandguide table above concludes the Sikorsky SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sikorsky. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: