Fanuc SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2888

SWOT analysis of Fanuc analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fanuc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fanuc to benchmark its business & performance as compared to the competitors and industry. Fanuc is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Fanuc competitors and elaborates Fanuc market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fanuc SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Fanuc Corporation


Automation products ( CNC equipment, Laser systems, Industrial robots)


Manufacturing, Robotics


High Reliability



Manufacturing Industries

Target Group

Automobile and Electronic manufacturers, B2B


Intelligence, Ultra Precision and high functionality

SWOT Analysis


1.  Deploys FANUC intelligent robots to optimize operations

2.  CNC factory has a capacity to produce 25,000 CNC’s and ROBOT controllers per month

3.  Provides technical and sales support throughout the country

4.  Has highly automated factories and was the first to develop SERVO mechanism in Japan in private sector

5.  Has market share of 65% in global market for CNC controls


1. Less diversified portfolio

2. Due to high automation less control over the processes and issue mitigation


1. New market development

2. Expansion through joint ventures and acquisitions


1. Fast paced technology with technologies becoming obsolete fast



1. Dynic Corporation
2. NewGin
3. Toto Ltd.

The brandguide table above concludes the Fanuc SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fanuc. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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