FIAT Industrial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of FIAT Industrial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In FIAT Industrial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FIAT Industrial to benchmark its business & performance as compared to the competitors and industry. FIAT Industrial is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top FIAT Industrial competitors and includes FIAT Industrial target market, segmentation, positioning & Unique Selling Proposition (USP).

FIAT Industrial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FIAT Industrial Brand Analysis
Parent Company

FIAT Group, Italy


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Innovation and technological progress to achieve global position of leadership


Advanced research used in designing and testing new solutions to continually improve the reliability and productivity of their vehicles

FIAT Industrial STP
FIAT Industrial Segmentation

People and businesses who want Equipments in Agriculture, Construction and Commercial vehicles

Target Group

People and businesses who expect reliability and productivity in their equipments

FIAT Industrial Positioning

Innovation, whether for engine performance or to control emissions, is a standard for them, not an extra

FIAT Industrial SWOT Analysis
FIAT Industrial Strengths

Below are the Strengths in the SWOT Analysis of FIAT Industrial:

1. Strategic acquisition of various brands and innovating them e.g.: IVECO
2. 51 Advanced research centers located around the world, where teams of engineers and technicians research, design and test new solutions
3. Extensive product range in which three sectors design, produce and sell trucks, commercial vehicles, buses, special vehicles (Iveco), tractors, and agricultural and construction equipment (CNH), in addition to engines and transmissions for those vehicles and engines for marine applications (FPT Industrial)

4. Gives emphasis to Corporate Governance and Sustainable development; Has published its own 1st Sustainability Report

5. Has a strong employee base of over 60,000

FIAT Industrial Weaknesses

Here are the weaknesses in the FIAT Industrial SWOT Analysis:

1. Insufficient production (No Economies of scale)through its production plants although the research done is top notch

2. Weak performance of Business divisions in terms of Working Capital performance and Cash contribution to the P&L

FIAT Industrial Opportunities

Following are the Opportunities in FIAT Industrial SWOT Analysis:

1. Growing residential sector in Asia
2. Increasing demand for global Agricultural machinery & equipment

3. Growing construction industry in China & India where it has a limited presence

FIAT Industrial Threats

The threats in the SWOT Analysis of FIAT Industrial are as mentioned:

1. The Global recession in 2008 followed by the Eurozone crisis caused huge losses for the company in Europe and North America

2. Increasing competitive pressure from Chinese and American counterparts

FIAT Industrial Competition

Below are the top 3 FIAT Industrial competitors:

1. Caterpillar Inc.
2. Hyundai Heavy Equipments
3. Deere & Co.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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