Samsung Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Samsung Heavy Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Samsung Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung Heavy Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, Samsung Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Samsung Heavy Industries competitors and includes Samsung Heavy Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Samsung Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Samsung Heavy Industries Brand Analysis
Parent Company

Samsung Group, South Korea

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

‘Leading the future of world’s Shipbuilding and Offshore industry’

USP

Operates the world class HSE (Health, Safety and Environment) Management system

Samsung Heavy Industries STP
Samsung Heavy Industries Segmentation

People and businesses who want products in Shipbuilding & Offshore, Construction and in Power & Control systems

Samsung Heavy Industries Target Market

People or Business supporting growth with responsibility

Samsung Heavy Industries Positioning

Creation of the stage for success with the excellent technology and high value assets

Samsung Heavy Industries SWOT Analysis
Samsung Heavy Industries Strengths

Below are the Strengths in the SWOT Analysis of Samsung Heavy Industries:

1. Has constructed the world’s largest FPSO facility for shipbuilding
2. Value for money which the company provides for its products is top notch
3. Has diversified into wind energy, construction, power systems and technology R&D

4. Market leader in ultra large container ships

5. Over 13,000 employees form the workforce

6. It is amongst the top 3 ship manufacturers in the world

Samsung Heavy Industries Weaknesses

Here are the weaknesses in the Samsung Heavy Industries SWOT Analysis:

1. Its subsidiaries are financially affected due to macroeconomic conditions
2. Scarce product portfolio in sectors other than ship building compared to industry leaders

Samsung Heavy Industries Opportunities

Following are the Opportunities in Samsung Heavy Industries SWOT Analysis:

1. BP Oil spill which was caused by rival company considered as ‘blessing in disguise’
2. Order book full with orders worth US $38 billion

3. Products are such that their life cycle does not reach maturity, as a result, the company can do business through after sales

Samsung Heavy Industries Threats

The threats in the SWOT Analysis of Samsung Heavy Industries are as mentioned:

1. Struggling ship building industry in Korea where major of its businesses come from
2. High steel prices and strong local currency are also major threats

3. Chinese ship building industry has gained superiority and has attracted many international orders

Samsung Heavy Industries Competition
Competitors

Below are the top 3 Samsung Heavy Industries competitors:

1. Hyundai Heavy Industries
2. Daewoo shipbuilding
3. STX Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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