Shanghai Electric Group SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1553

SWOT Analysis of Shanghai Electric Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shanghai Electric Group

Parent Company

Shanghai Electric, China


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Create our future together


Formed over a century ago, has been an integral part of the unfolding history of China’s equipment manufacturing industry

Shanghai Electric Group STP


People and businesses who want renewable energy and industrial equipments

Target Group

People or Business who want whole sets of equipments, EPC projects and comprehensive service for modern equipments


It is the world's largest manufacturer of steam turbines

Shanghai Electric Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shanghai Electric Group :

1. Specializing in manufacturing power generation equipment
2. Strength to maintain their ever increasing core advantages in the modern service industry sector

3. Has the ability to supply whole sets of equipments and EPC projects

4. Strong backing by the Govt adds strength

5. It is one of the largest manufacturers of steam turbines in the world


1. Has huge sales coming from only 2-3 business units, the other business units aren’t as productive
2. Being a public sector company does not allow room for capital expansion and expenditure


1. The joint venture agreement with power generation companies which is in the pipeline could bring ample opportunities

2. The current relations with Poland for building a power plant provides opportunity for global growth


1. Weak cash flows and Working capital management in recent years shows internal threat
2. Domestic private and cheap Chinese competitors are eating away the market share

Shanghai Electric Group Competition


Below are the 2 main Shanghai Electric Group competitors :

1. Mitsubishi electric
2. Hyundai Electric

The brandguide table above concludes the Shanghai Electric Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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