STX Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1241

SWOT Analysis of STX Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

STX Corporation

Parent Company

STX Group, South Korea


Heavy Equipment


Heavy Equipment

Tagline/ Slogan

Making STX the best in the world


Making dreams come true through Quality life of its customers



People and businesses who want products & services in Shipbuilding, Construction, Energy, Trade, Banking

Target Group

People or Business expecting ‘Ethical, Transparent and Responsible ’ products and services


Strong global company made through ceaseless change & innovation and actively developing overseas market

SWOT Analysis


1. Has a huge Asset base and can leverage upon it when required

2. Around 5 state of the art R&D establishments around the globe
3. Also diversified into Oil & Gas plants erections and into Construction after leading in the ship building industry

4. Strong financial position and good reputation among competitors


1. Diseconomies of scale in some of its business units like Construction
2. Has the risk of a major setback duo to the fluctuations in currency is a concern


1. Is in touch with several Arab countries for supplying transit system

2.Recent takeover of a Dutch ship building company could open new horizons and has already diversified its portfolio

3. Expansion into emerging economies


1. Stiff competition from other domestic players like Hyundai & Samsung and other Japanese players
2. Policy changes in various countries after the economic slowdown could hamper its global progress



1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. Mitsubishi Heavy Industries

The table above concludes the STX Corporation SWOT analysis along with its marketing and brand parameters.


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