China CNR SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1723

SWOT analysis of China CNR analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China CNR SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China CNR to benchmark its business & performance as compared to the competitors and industry. China CNR is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top China CNR competitors and elaborates China CNR market segmentation, target group, positioning & Unique Selling Proposition (USP).

China CNR SWOT, Competitors, Marketing STP & Brand analysis Table
China CNR Brand Analysis
Parent Company

China CNR Corporation Limited , China


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Powerful, Energetic & Cohesive


Being credible, creative, active and enterprising


People and businesses who want high performance electric locomotives for freight, passenger and intercity transportation

Target Group

People or Business expecting flexible and economical locomotives prepared by decades of experience and expertise in manufacturing


To earn customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of our people and partners.

China CNR SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China CNR. Strengths are:

1. Has a huge Asset base and can leverage upon it when required

2. Has many state of the art R&D establishments in the country as its subsidiaries

3. Has a wide revenue stream coming from its various subsidiaries in various sectors

4. Strong financial position and reputation

5. Has a wide presence across China and is a leading player


Here are the weaknesses in the China CNR SWOT Analysis:

1. Weak aftermarket sales service in spite of being a veteran company in the industry
2. Being a State owned company does not allow much room for quick expansion


Following are the Opportunities in China CNR SWOT Analysis:

1. Growing economy and infrastructure in China
2. Increased Government spend on the rail and infra sector

3. Global associations and tie-ups


The threats in the SWOT Analysis of China CNR are as mentioned:

1. Economic downturn has affected many heavy industries and can weaken CNR too
2. No non-state sales due to cheap competition

China CNR Competition

Below are the top 2 China CNR competitors:

1. China South Railway

2. Rolling stock industry

The brandguide table above concludes the China CNR SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China CNR. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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