China CNR SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1516

SWOT Analysis of China CNR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China CNR

Parent Company

China CNR Corporation Limited , China


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Powerful, Energetic & Cohesive


Being credible, creative, active and enterprising



People and businesses who want high performance electric locomotives for freight, passenger and intercity transportation

Target Group

People or Business expecting flexible and economical locomotives prepared by decades of experience and expertise in manufacturing


To earn customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of our people and partners.

China CNR SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China CNR :

1. Has a huge Asset base and can leverage upon it when required

2. Has many state of the art R&D establishments in the country as its subsidiaries

3. Has a wide revenue stream coming from its various subsidiaries in various sectors

4. Strong financial position and reputation

5. Has a wide presence across China and is a leading player


1. Weak aftermarket sales service in spite of being a veteran company in the industry
2. Being a State owned company does not allow much room for quick expansion


1. Growing economy and infrastructure in China
2. Increased Government spend on the rail and infra sector

3. Global associations and tie-ups


1. Economic downturn has affected many heavy industries and can weaken CNR too
2. No non-state sales due to cheap competition

China CNR Competition


Below are the 2 main China CNR competitors :

1. China South Railway

2. Rolling stock industry

The brandguide table above concludes the China CNR SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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