SWOT Analysis of China CNR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China CNR |
|
Parent Company |
China CNR Corporation Limited , China |
Category |
Heavy Equipment |
Sector |
|
Tagline/ Slogan |
Powerful, Energetic & Cohesive |
USP |
Being credible, creative, active and enterprising |
China CNR STP |
|
Segment |
People and businesses who want high performance electric locomotives for freight, passenger and intercity transportation |
Target Group |
People or Business expecting flexible and economical locomotives prepared by decades of experience and expertise in manufacturing |
Positioning |
To earn customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of our people and partners. |
China CNR SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China CNR : 1. Has a huge Asset base and can leverage upon it when required 2. Has many state of the art R&D establishments in the country as its subsidiaries 3. Has a wide revenue stream coming from its various subsidiaries in various sectors 4. Strong financial position and reputation 5. Has a wide presence across China and is a leading player |
Weaknesses |
1. Weak aftermarket sales service in spite of being a veteran company in the industry |
Opportunities |
1. Growing economy and infrastructure in China 3. Global associations and tie-ups |
Threats |
1. Economic downturn has affected many heavy industries and can weaken CNR too |
China CNR Competition |
|
Competitors |
Below are the 2 main China CNR competitors : 1. China South Railway 2. Rolling stock industry |
The brandguide table above concludes the China CNR SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to China CNR. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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