Zoomlion Heavy Industry SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2220

SWOT Analysis of Zoomlion Heavy Industry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zoomlion Heavy Industry

Parent Company

Zoomlion Heavy Industry Science & Technology Development Co. Ltd., China


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Profession achieves success


Having the most abundant product categories and full product supply chain

Zoomlion Heavy Industry STP


People and businesses who want equipments in the Construction & Sanitation industry

Target Group

People or Business expecting ‘Outstanding performance’ of their equipments and speedy and effective completion of the project


Sharing value at every stage with global clients

Zoomlion Heavy Industry SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zoomlion Heavy Industry :

1. The company’s two business segments, concrete machinery and hoisting machinery, both rank second in the globe

2.  Largest range of products for every Construction & Sanitation project
3. Increasing presence in many developing countries
4. Also diversified into industrial machinery and sanitary machinery

5. Good financial position and market presence


1. Performance in its domestic market & in the Eurozone lesser compared to global leaders
2. Despite high quality, brand awareness is limited


1. Growing residential sector in Asia
2. Successful listing on the HK exchange could bring in lots of funds much needed for Global expansion


1. Stiff competition from other Chinese companies, which is upgrading and setting up new capacities in China
2. High inflation and construction slowdown in U.S. & China remains a challenge

Zoomlion Heavy Industry Competition


Below are the 3 main Zoomlion Heavy Industry competitors :

1. SANY Group
2. XCMG Group
3. Caterpillar

The brandguide table above concludes the Zoomlion Heavy Industry SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Zoomlion Heavy Industry. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: