China CSSC Holdings SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1444

SWOT Analysis of China CSSC Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China CSSC Holdings

Parent Company

China State Shipbuilding Corporation, Shanghai, China


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

‘Best quality at a competitive cost’


Providing all technical and logistics solutions at one stop

China CSSC Holdings STP


People and businesses who want products and services in Ship Building, Repair & Large Steel construction

Target Group

People or Business expecting ‘Quality & Reliability’ for their money


Safety, Health & Environment oriented

China CSSC Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China CSSC Holdings :

1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’ in China Shipbuilding Industry

5. Strong reputation among industry players owing to its stable operations


1. Since the European(German) market is down, it has affected sales

2. Being a state run company does not allow room for quick expansion


1. Diversification in Construction and Energy will open up new dimensions
2. Now has a customer base of around 40 countries and thus can attract orders from unaffected countries


1. Stiff competition from Korean players
2. Huge Debt still poses a threat to its finances and working capital

3. Changing govt policies and international norms

China CSSC Holdings Competition


Below are the 3 main China CSSC Holdings competitors :

1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. STX Shipbuilding

The brandguide table above concludes the China CSSC Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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