China CSSC Holdings SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1080

SWOT Analysis of China CSSC Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China CSSC Holdings

Parent Company

China State Shipbuilding Corporation, Shanghai, China


Heavy Equipment


Heavy equipment and engineering

Tagline/ Slogan

‘Best quality at a competitive cost’


Providing all technical and logistics solutions at one stop



People and businesses who want products and services in Ship Building, Repair & Large Steel construction

Target Group

People or Business expecting ‘Quality & Reliability’ for their money


Safety, Health & Environment oriented

SWOT Analysis


1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’ in China Shipbuilding Industry

5. Strong reputation among industry players owing to its stable operations


1. Since the European(German) market is down, it has affected sales

2. Being a state run company does not allow room for quick expansion


1. Diversification in Construction and Energy will open up new dimensions
2. Now has a customer base of around 40 countries and thus can attract orders from unaffected countries


1. Stiff competition from Korean players
2. Huge Debt still poses a threat to its finances and working capital

3. Changing govt policies and international norms



1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. STX Shipbuilding

The table above concludes the China CSSC Holdings SWOT analysis along with its marketing and brand parameters.


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