Mitsui Engineering and Shipbuilding SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1368

SWOT Analysis of Mitsui Engineering and Shipbuilding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsui Engineering and Shipbuilding

Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

We have a dream for our Earth


Offering products and services which are friendly to the global environment and useful to the people and society making full use of technical expertise fostered over the years

Mitsui Engineering and Shipbuilding STP


People and businesses who want products and services in ship and ocean, power energy, plant engineering, logistic system, social infrastructure construction, environmental recycling

Target Group

People or Business expecting products and services to changing business environment, and to contribute to society with social responsibility in mind


Trusted by society and individuals through products and services we offer

Mitsui Engineering and Shipbuilding SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsui Engineering and Shipbuilding. Strengths are:

1. Wide range of products from Shipbuilding to IT solutions
2. Geographic diversification, Presence in many developing countries
3. Nimble management to respond quickly to the change in the business environment

4. Has a strong workforce of over 10,000 employees


Here are the weaknesses of Mitsui Engineering and Shipbuilding :

1. Return on Capital invested has been declining due to rise in operating costs is a concern

2. Currency fluctuations with the dollar has affected their global business and operational efficiency


Following are the Opportunities of Mitsui Engineering and Shipbuilding :

1. Growing IT sector in China could bring in much needed cash flows
2.Rise in the energy production activities in developing countries where it has a significant presence

3. Global expansion to emerging economies can be done


The threats of Mitsui Engineering and Shipbuilding are as mentioned :

1. Many competitors coming up in China which have focused businesses
2. A steep decrease in Shipbuilding orders due to decline in the shipbuilding industry in China

Mitsui Engineering and Shipbuilding Competition


Below are the 3 main Mitsui Engineering and Shipbuilding competitors :

1. Samsung Corporation
2. Hyundai Industries
3. STX Corporation

The brandguide table above concludes the Mitsui Engineering and Shipbuilding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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